Golf is a good car. At least for German consumers, this is a cheap, durable and durable car. It is a family car that the common people like. This civilian nature has enabled golf to sell more than 22 million vehicles, making it the world’s most sold vehicle.
However, this type of vehicle has been sold to China but it is “satisfied with land and water†and its sales have been flat. It has become a rare slow-moving vehicle for the smooth sailing of FAW-Volkswagen in recent years.
For the poor performance of golf, some people think that Chinese consumers do not know the goods, some people say that the models are older, new models of golf have been produced abroad, and FAW-Volkswagen is still holding the previous generation model as a money tree; others said that the price is too high , so that golf lost its civilian character...
"Golf phenomenon" is not a case in this year, and many models such as Gore, Audi A4, and Vizi which are popular in foreign countries have met with a cold encounter in China. The market is relentlessly telling manufacturers with this hot and cold contrast: China has its own particularity, and it is not taken for granted that foreign models are taken for granted in China.