Dongfeng Cummins accelerates the layout of heavy-duty engine market

Sinotruk's marriage with Germany's Man Company has not yet quelled the industry quake. The engine market has begun to fluctuate. Recently, the reporter learned that the Dongfeng Cummins ISZ13 heavy-duty engine, which has been developed for three years, has completed the production system debugging and supply chain. The integration, limited production on December 7, means that the Dongfeng Cummins heavy-duty engine market is accelerating.

In recent years, with the acceleration of national infrastructure construction, the domestic commercial vehicle market has developed rapidly. Especially in the truck industry, more than 30 tons of high-end, heavy-duty trucks welcome new growth opportunities. The key assembly of heavy-duty vehicles, the engine, is subject to technical conditions, and the research and development of new products has been lackluster. Against this background, the Dongfeng Cummins ISZ engine, the first electronically controlled engine that fully possesses independent intellectual property rights, satisfies the country's four emissions, and has a displacement of 13 liters, has received a lot of attention from the beginning of planning. This time, the limited production, the significance is even more unusual.

Accelerate the layout of heavy engine industry

According to Bai Yuan, deputy general manager of Dongfeng Cummins Engine Co., Ltd.: The ISZ13 heavy-duty engine is a strategic decision made by Dongfeng Cummins based on the development trend of “lighter, lighter, lighter” in the automotive market. It is a product line expansion and upgrades its independent research and development capabilities. One of the key steps. The limited production of the 13-liter engine is an important step for Dongfeng Cummins to implement this strategy and accelerate the layout of the heavy-duty engine market.

It is understood that the ISZ13-liter engine was developed by Dongfeng Cummins and Cummins East Asia Research and Development Center and supported by Cummins Global R&D Network. It is the latest generation of heavy-duty engine developed on the Cummins product platform, with a power range of 400-545HP. It meets the national 3rd and 4th national emission standards and has the potential to be upgraded to the National 5th. Dongfeng Cummins has all the independent intellectual property rights of the ISZ engine. Even if Cummins wants to use this technology to invest in large-scale production, it will also need to purchase from Dongfeng Cummins. “The limited production of the ISZ 13-liter engine will undoubtedly improve Dongfeng Cummins’ global presence in Cummins. Its position has shifted its position in the automotive industry chain into a powerful 'thrust' that has greatly accelerated the speed of promotion. Bai source told reporters.

For users, after the limited production of the ISZ13L engine, the product line of Dongfeng Cummins was formally extended from the current 80-400 HP to 80-545 HP, and the product line has been further expanded. Today, the current rapid development of the truck market, Can meet the needs of users in more horsepower segments. More importantly, the ISZ 13-liter engine with a relatively good price/performance ratio is more advanced in technology, more compact in structure, smaller in size, and more consistent and applicable in products. The limited production of the ISZ13-liter engine means that it can be even more. More trucks can be more suitable for their own choice, but also allow more end-users to look at their style.

The three major initiatives "help ISZ upper position"

Any successful application of a new product to the market and successful application cannot be separated from the support and cooperation of engine production, marketing, and service. The ISZ13-liter engine is no exception. "Good wind relied on me and sent me to Qingyun" - In order to help users to better use the ISZ13L engine, Dongfeng Cummins has introduced a series of measures in terms of products, markets, and services.

In Dongfeng Cummins' production workshop, Zhao He, head of the ISZ project team, told reporters that before the limited production of the ISZ 13-liter engine, it had accumulated 30,000 hours of engine operation hours, and more than 20,000 hours of effective bench tests exceeded 2 million kilometers. Road tests have passed all kinds of limit tests such as high altitude, high temperature, cold and high humidity environments. "Even after such severe tests have been passed, we will continue to verify the various performance indicators of 13-liter engines through limited production, such as reliability verification, etc. And all we have done is to be able to The best and most reliable heavy-duty engine available to customers.”

Simultaneously with product optimization, there is also market development and service preparation. "The development of heavy-duty vehicles and high-end vehicles is the future trend. For many reasons, China's heavy-duty vehicle market has not yet reached a scale. Promoting market development and industrial progress is very important for the guidance of users and the market." Referring to the guidance of the market, Lei Yunqing, deputy general manager of Dongfeng Cummins Marketing Co., gave an example: “The small horse-drawn cart” was previously considered to be very fuel-efficient. This is actually a wrong perception. After the throttle reaches the top, the car It's not going to run at all and the fuel consumption is still high. But if you use a big-horsepower car, lightly step on the throttle and the speed will come up, and the fuel consumption will be low and the comfort will be good.” And guiding users to use and nurture the market is also a matter of east wind. Cummins must do "homework" before new products enter the market. Although the ISZ13L engine has not officially entered the market yet, Dongfeng Cummins' service for 13L engines has already been put on the agenda. On the one hand, advanced training for large numbers of maintenance personnel has been carried out, and related ISZ usage and maintenance precautions have been made. Information is passed to customers, and so on. In this way, once the ISZ13 litre engine enters the market, Dongfeng Cummins can provide mature services for users.

Industry experts stated that standing at the height of industry development, discovering new market segments, and rapidly introducing adaptive products to satisfy them are the key to a company’s competitive advantage. From this point of view, the limited production of Dongfeng Cummins' ISZ 13-liter engine has been one step ahead in the heavy engine market.