ExxonMobil Authorized Dealer: The brand is fully supported and I only need to work hard

Recently, the 2016 Mobil Blackhead National Truck Roadshow sponsored by ExxonMobil officially kicked off at the Shida Road freight center in Hangzhou. At the road show, the staff of Hangzhou Exxon Petrochemical Co., Ltd., an ExxonMobil lubricant lubricant distributor, is enthusiastically introducing the Mobil Blackhead products to truck drivers. In recent years, as the dealer of the Meifu Black Overlord Zhebei area, Hangzhou's performance has been as high as sesame blossoms, and has received numerous awards from the Hangzhou Municipal Government and ExxonMobil (China) Investment Co., Ltd.

Mr. Xi Yijun, Lubricant Manager, Hangzhou Zuosin Oil Company

More than 20 years of cooperation and growth with ExxonMobil China

Hangzhou Zosen Petrochemical Co., Ltd. is currently responsible for the northern Zhejiang region including Hangzhou, Huzhou and Shaoxing, and is mainly responsible for the sales, promotion and after-sales work of the Black Fighter products. The manager said that Hangzhou Zheshen has cooperated with Mobil for more than 20 years. “I’m a loyal fan of Mobil, but this is not worth showing off, because in China, there are many dealers who cooperate with us for more than ten or twenty years. Some of them even witnessed the complete journey of Mobil Blackhead from entering China to the present. We can say that it is a 'microcosm' of Exxon China dealers."

Why Mobil Dealer’s brand loyalty would be so high? The manager explained that first, Mobil’s product quality in the field of automotive lubricants is very good. For example, Mobil Blackhead is one of the star brands in the field of commercial vehicle lubricants, and it is also one of many First, Exxon Mobil has done a lot of work on brand building over the years, such as the massive investment in television, Internet, and print media advertising, and the nationwide roadshow for the past 12 years. Has won more and more attention and support from consumers; at the same time, it also organizes various forms of product promotion activities to help us to open up a bigger market; Third, Mobil sells to distributors not only products, but also Professional training system and support for value-added services, such as training of engineers, detection and analysis of vehicle oils, and each service will help the product to extend its service life and change the oil cycle so as to better meet customer needs. ”

Today, Hangzhou Zossen has professional laboratories and engineers who can independently perform product viscosity, cleanliness, and moisture testing. The company's technical engineers will regularly provide employees with cooperation in fleets, terminal retail stores to provide product technology knowledge, and customers. Organize regular or irregular seminars to collect users' questions during the use process, and join forces with Mobil to provide professional solutions. The manager said: “Today's consumers are getting smarter, they are not just looking at quality and branding, but also services. As an Exxon Mobil authorized dealer, Mobil’s strong after-sales service allows dealers to not only Products can be sold, but professional services can be used to make users comfortable and comfortable.”

Strengthen Anti-counterfeiting Rights Protection and Maintain Brand Image

In 2015, ExxonMobil (China) Investment Co., Ltd. cooperated with industry and commerce, customs and law enforcement agencies across the country to seize a number of cases of counterfeit imports of Mobil products. This type of product is used at the low price of "import" or "parallel imports" in the name of large consumers to deceive customers, because of its poor quality, damage to the machine, causing direct consumer losses. The manager said “Because the market is not aware of the sources of 'imported Mobil products' or 'parallel imports' and the quality cannot be guaranteed, we suggest that consumers must purchase authentic products from Mobil authorized channels. At the same time, our distributors will cooperate with Mobil Various platforms such as BlackBoy Roadshow vigorously promoted the genuine purchase channels and identification methods, and actively advised truck drivers to visit Meifu official website mobiloil.com.cn or mobildelvac.com.cn for authentic identification information.”

In addition to the promotion and promotion of the dealers' rights to counterfeiting, Meifu’s product packaging has also been updated, continuously improving the difficulty of product counterfeiting, and safeguarding the legitimate rights and interests of enterprises and consumers. Now, Mobil's product packaging has been gradually added to the two-dimensional code scanning authentication technology with colorful sequins, consumers can easily identify genuine products through a three-step verification method: 1 touch, feel the color of sebum with a sense of color sebum; 2 sweep , Mobile scanning compared to the distribution of sequins is consistent; 3 pick, pick out sequins to complete the authentic identification.

The manager believes that it is equally important to establish a sound rights protection system and cultivate consumer awareness of rights protection. "If consumers buy counterfeit goods but do not realize that they are counterfeit goods, once the car is damaged, consumers will question Meifu and our distributors, so our distributors need to respond clearly. If the salesman is visiting, During the process, consumers and shopkeepers received complaints or found that retail store sales would be reported to the company in a timely manner. The company would immediately report to the ExxonMobil anti-counterfeiting product infringement product team and cooperate with the local public security and industry and commerce departments to enforce the law. The act of cracking down on the Meifu brand and the interests of consumers is followed up."

Logistics hot belt commercial vehicle aftermarket

In recent years, China's e-commerce industry has developed rapidly, and commercial vehicles on major transport lines have also become more and more busy. Hangzhou Zosen, as a regional distributor of the Meifu Black Lord, witnessed the vigorous development of e-commerce and logistics transportation industry in northern Zhejiang. Referring to the future, the manager of the office is smiling. “Hangzhou is the capital of e-commerce, and e-commerce companies in the northern part of Zhejiang have more and more e-commerce companies. Several large logistics bases are concentrated here. With the increase in the use of commercial vehicles, we believe that we will use commercial products in the future. The development of the aftermarket will be getting better and better."

According to incomplete statistics, the number of vehicle ownership in China is increasing at a rate of approximately 20-30% per year. The number of commercial vehicles and passenger vehicles in northern Zhejiang has also been growing at an astonishing rate. There are maintenance requirements for purchases, which undoubtedly provides a large room for growth in the sales of automotive lubricants.

Talking about the future development, the manager said frankly that he will continue to follow the pace of Mobil and grow together with Mobil. “Although current market competition is fierce, the primary criterion for consumers to select lubricants is reliable quality. Such lubricants can not only protect the engine, reduce the number of oil changes, but also reduce the fuel costs of drivers, and overall save costs. Overlord has more than 90 years of R&D history and global consumers' trust.I believe that with the full support of Mobil, our distributors only need to work hard to make channel work and service better, and our market will grow bigger and bigger. ”

Conclusion: “To grow together with Mobil, to make the market better!” is the goal that Hangzhou Zosen Petrochemical Co., Ltd. has been striving for. The manager stressed that Meifu has steadily guided the development of distributors over the years, ensuring the long-term stability of the cooperation and establishing a harmonious “fish and water” relationship. The prophet is the first, in the future, Mobil and distributors will continue to strengthen solidarity and cooperation, deepen the consensus of mutual benefit and win-win, in the increasingly fierce competition in the lubricant market to obtain greater winning chips!