Since the beginning of this year, sedan sales have continued to decline, and most dealers have been disastrously operating. However, sales of commercial vehicles have steadily increased, reflecting the different characteristics of the two markets – light truck sales have generally risen. The reporter learned from several major light truck dealers in Shenzhen. In the first half of this year, light truck sales continued the upward trend in the second half of last year and continued to rise steadily, reaching a new peak. General Manager Li Hongbo of Shenzhen Atkin Automobile Trading Co., Ltd. introduced that Qingling light trucks saw significant sales growth from January to May, and the average increase over the same period was also above 20%. June sales remained the same as last year. According to Mr. Li, the commercial vehicle as a utility vehicle has a completely different customer group from that of a car. Therefore, the market also has its own operating characteristics: Generally, the sales season of commercial vehicles is from August to April, and the sales season is from mid-May to mid-August. The commercial vehicle market in the first half of this year basically operated according to this law. Guo Shangguang, marketing manager of Shenzhen Jiangling Motors Trading Co., told reporters that in February of this year, Jiangling had achieved a historic breakthrough in automobile sales of 7,000 units. The sales volume of light trucks of Shenzhen Jiangling Motors Trading Co., Ltd. increased by an average of over 20% in the first half of this year compared with the same period of last year, and reached a peak in June. The Jiangling Kaiyun light truck's listing in May was a direct factor in the hot sales in June. This new model is jointly developed by China and Japan, based on the advanced technology of Isuzu and carefully designed for the needs of the Chinese market. It brings together the essence of Jiangling’s decades of experience in making cars and combines the most advanced light truck designs in the world today. The concept is Jiangling’s qualitative leap in the development of light truck products. The reporter learned that sales of other light truck brands are also good, such as the Olympic Bell light trucks, the era light trucks, and the JAC light trucks, which have increased in sales in different degrees compared to the same period. Mid-to-high-end commercial vehicles are popular as the first 4S store operated by the Ford Transit Commercial Vehicle in China - the Shenzhen Hengxin Ford Transit 4S Sales Service Center has achieved a new level of sales in the first half of this year, with an average monthly sales of over 50 units. From January to June, sales were completed last year. According to Duan Weixiang, general manager of Shenzhen Hengxin 4S Service Center, there are three reasons: First, the introduction of the Transit Express transport logistics vehicle led the new concept of urban logistics; second, the opening of the 4S store, which promoted the promotion of the brand and promoted the brand. The sales of automobiles; Third, the innovation of sales methods, and the change of business as a dealer. Focusing on the fact that more than 60% of the customers of Quanshun Automotive are concentrated in foreign-funded enterprises and have relatively high quality, Hengxin has established a marketing service team that is responsible for the major regions in Shenzhen and provides enterprise car total solutions, and also maintains relationships with old customers. And simple maintenance work has cultivated the user's loyalty to the Transcend brand and Hengxin services. Another high-end commercial vehicle Ruifeng also had a good market performance in the first half of the year. A dealer in Shenzhen set a record of selling 101 cars in June. In the low-end market, it is worth mentioning that the scenery Haishi diesel models, because of its fuel-efficient features welcomed by users, sales are also good. What are the variables in the commercial vehicle market in the second half of the year? Duan Weixiang, general manager of Shenzhen Hengxin 4S Service Center believes that commercial vehicle sales should continue to be optimistic. As far as Shenzhen is concerned, setting logistics as one of the four major economic entities is bound to drag on the transportation of light trucks, which will be popular. In the city, due to restrictions on restrictions and environmental protection and matching with international garden cities, some new types Urban logistics vehicles can fill vacancies. In addition, the new vehicle emission standards that began to be implemented on July 1 this year will promote the sales of qualified vehicles. The delivery of Teshun Express and its successful sales just fit the gap in this high-end urban logistics (distribution) market. General Manager Li Hongbo of Shenzhen Atkin Automobile Trading Co. believes that the state's investigation of large-tonnage small-scale targets has a direct impact on manufacturers. The degree of specific impact depends on the intensity of national investigations. If it is only a transitional period, the impact will be small. Li Hongbo said that, in the second half of the year, for some outstanding brands, pressure is reduced and there are more market opportunities. (Author: reporter Li komarowii) Beijing News
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