With the continuous growth of China's car ownership, the scale of the automotive aftermarket is also expanding.
The so-called aftermarket market refers to the market formed by various services in the process of using automobiles after the sale of automobiles.
According to data released by the Ministry of Industry and Information Technology, in 2014, China produced a total of 23.722 million vehicles, a year-on-year increase of 7.3%, and sales of 23,319,900 vehicles, a year-on-year increase of 6.9%. From 2009, the number of cars sold for the fifth consecutive year ranked first in the world. According to the "Statistical Communiqué on National Economic and Social Development 2014" published on the website of the National Bureau of Statistics, the number of civilian vehicles in the country reached 154.47 million at the end of 2014, an increase of 12.4% over the end of the previous year, including 125.84 million private car ownership. Growth of 15.5%. The number of civilian cars was 83.07 million, an increase of 16.6%.
As we all know, buying a car is not a one-time consumption. After buying a car, it is followed by insurance, maintenance, maintenance, car wash and other expenses. The data shows that the scale of China's automobile aftermarket industry has increased significantly in 2014. The annual transaction of the whole post-market is conservatively estimated at 690 billion yuan, a growth rate of 48.3% from the previous month. It is expected that this figure will rise to 900 billion yuan in 2015. It is also possible to form a large industry of more than 4 trillion yuan in 2020.
Under the expectation of such a large market size, the prospects of the automotive aftermarket are generally optimistic, and many companies are also rushing in, but it is worth noting that consumer fraud has also occurred frequently. It is understood that at present, there are many problems in the automotive aftermarket, such as second-hand car transactions, car repairs, etc. due to the high degree of professionalism, personalization, and the information is asymmetrical; auto parts shoddy, fake fake; car beauty, The decoration price is too high.
It is worth mentioning that many auto O2O companies have emerged in the context of the chaotic aftermath of the auto market and the enthusiasm of "Internet +". Traditional auto companies either cooperate with related Internet companies or build their own online platforms to use the Internet technology to deploy the automotive O2O market. There are also some new service models for door-to-door car wash and home maintenance.
In this regard, some analysts believe that the automotive O2O model can not only increase information transparency, but also facilitate the development of standardized products and services, which is conducive to the scale development of the industry.
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