The printing and packaging industry needs to be changed from big to strong

The printing and packaging industry has the dual attributes of manufacturing industry and cultural industry. Under the form of continuous advancement in the printing and packaging industry, industry consolidation, and low-carbon technology, we should also see that China needs to work hard in order to develop into a strong printing and packaging country. At the top, internationalization standards, our country's layout structure, personnel training, and enterprise management all require a full range of changes. This requires the printing industry of the country and the entire industry to work together in a multi-pronged manner. Can start the big ship in printing industry.

Institutional Innovation First of all, in the entire press and publishing industry chain, the printing industry, as a product processing link, exists with low barriers to entry, many small and medium-sized enterprises, fierce competition in the industry, and low added value. The uneven distribution of profits in all aspects of the industry chain has seriously hindered the rapid and sustainable development of the printing economy as a whole.

This necessitates the adoption of institutional reforms, institutional innovations, updating of concepts, changes in the way of development, and structural adjustment.

Secondly, the high-end technology of the printing industry is currently in the hands of developed countries such as Germany, the United States, and Japan, and the technology is getting faster and faster. Under such circumstances, international purchases are a convenient means of obtaining the latest technology, and this requires the Innovations in systems, mechanisms, and ideas.

The current situation of the layout and polymerization strategy in the printing and packaging industry can be seen in the low barriers to entry, the large number of small and medium-sized enterprises, and fierce competition in the industry. The speed is not the same, which is detrimental to the benign competition in the industry, the optimal allocation of resources, and the adjustment and upgrading of industrial structure. , as well as the promotion of advanced technologies and the formulation and implementation of industry standards.

It can be seen that the establishment of a printing demonstration base is a good measure, so that demonstrative backbone enterprises can enjoy various national preferential policies. Through these policy mechanisms, priority support will be given to some of the most powerful companies to realize the scale effect and brand effect of the industry, occupy more markets, and better implement the strategy of going abroad for printing and packaging companies in China. Similarly, it is also a great measure to appropriately raise the threshold within a specific area of ​​the industry and establish standards to promote the different strategic development of printing and packaging companies.

The modern management of the enterprise realizes the sound continuous development of the printing and packaging industry and the upgrading of the industrial structure. The managers of the enterprises need to grasp the pulse of the times, not only requiring the industry to keep up with the world trend in terms of technology, but also requiring the enterprises to use new technologies. Ability to innovate modern management of enterprises and promote the upgrading of economic development methods.

It is not only necessary to update technical equipment and ideas, but also to update the modernization and modernization of management and business strategies. For example, under the trend of digitalization, digital printing has great market potential in value-added services. To learn how to add value-added services such as pre-press design and data management in the digital printing system, not only increases the added value of the products, but also realizes the integrated operation of printing functions and various types of required services in the extended industrial chain.

Talent Strategy In the national statistical data, we can see that professionals are still the short boards for the development of print culture and creative industries. This current situation is concerned by the relevant institutions and industry. The implementation of the talent strategy is the most potential investment in the development of China's printing and packaging industry, which is the most potential Nugget stock for the entire industry from the talent structure, technology structure, and management structure.

Establishing international standards China's printing and packaging industry must establish international standards if it wants to implement the strategy of going abroad. Having mastered the initiative of international standardization, it has mastered the initiative of the market. The current situation of the standardization of printing enterprises in China has hindered the development of the industry to a great extent, and has encountered constant barriers and contusions in international trade. Therefore, the establishment of international standardization needs to be on the road, and China is constantly exploring and constructing in this area. International standardization is not only the internationalization of printing technology standards, the internationalization of prepress, printing, and postpress technologies, but also the internationalization of printing and packaging materials. Under the internationalization standards, we need to update our concepts, open up new situations and new markets, and move toward internationalization.