The "Big Road" in front of "Internet + Agriculture"

The Four "Blocks" in Front of "Internet + Agriculture"

However, "Internet + agriculture" is not what you want to add. If you don't think "+" thoroughly, then you will become a roadblock for the agricultural Internet.

Experts believe that "concept change, business model construction, logistics and distribution, talent and capital shortage are the four "blockers" in front of "Internet + agriculture."

Problem 1: The transformation of ideas and consciousness.

Agriculture embraces "Internet +", which first requires a gradual shift in the consciousness and concept of each participating subject. Including the awareness of companies embracing the Internet and the awareness of farmers in the market environment about the overall acceptance and adaptation of the Internet, etc., all need to be transformed.

Problem 2: The construction of a business model.

Agriculture is a typical traditional industry with strong regional, seasonal, low product standardization and producer dispersion. Agriculture embraces "Internet +". It is necessary to make full use of the advantages of the Internet to transform agriculture. At the same time, it must conform to the characteristics of the development of the agricultural industry itself, and find the business logic of the Internet era in the collision and integration of agriculture and the Internet.

Problem three: logistics and distribution issues.

Although China is advancing the construction of rural modern circulation network, the rural logistics system is gradually improving and has begun to take shape. The logistics subject has diversified and developed infrastructure projects such as “Thousand Villages and Thousand Townships”, but the development of rural circulation industry in China Still lags behind, the main performances are: First, the lack of unified planning, the development of logistics infrastructure in various regions is uneven, the coverage of guaranteed rural logistics is limited, and the scattered rural demand leads to the “last mile” distribution problem, especially social logistics. At present, it is still unable to effectively serve villages and towns. Second, the infrastructure is backward and the facilities and equipment are low in technology. In addition, at the enterprise level, the entry barriers to the rural logistics market are low, and most companies operate extensively. Later, in addition to the circulation of agricultural production and living materials, the circulation problem of agricultural products is more prominent, because agricultural products usually have fresh characteristics, are vulnerable and perishable, and have higher control requirements for aging and transportation processes.

Problem 4: Shortage of talent and funds.

There is a shortage of talents who understand both traditional agriculture and the Internet, and fewer people are willing to serve in rural areas. At the same time, the construction of agricultural e-commerce platform, technology research and development of agricultural Internet of Things, and equipment purchase require high investment.

Perhaps, which of the above companies has this problem. After all, agricultural e-commerce is not a tiger hero, we are not Wu Song.

(Original title: Inventory: Internet + Agriculture's four roadblocks)