The first three quarters of independent brand sales analysis

The first three quarters of independent brand sales analysis In the first three quarters, the sales volume of self-owned branded passenger vehicles totaled 3.9043 million units, which was a year-on-year increase of 21.1%, which was higher than the 17.4% increase in the domestic passenger car market. However, in the main factions of the market, the performance of self-owned brands is only slightly better than that of the Germans and the sales decline.

The following mainly analyzes the sales of self-owned brand passenger car enterprises.

In the first three quarters of the year, the Great Wall ranked No. 1 in Chang'an and sales in Changan increased. Chery’s decline From the perspective of the first three quarters of the year, the top ten companies in sales of self-owned brands were Great Wall Motors, SAIC-GM-Wuling, Geely Automobile, BYD, and Changan Automobile. Chery Automobile, Shanghai Automotive, Brilliance Automotive, JAC and Dongfeng Liuzhou.

In September 2013 and the first three quarters of 2013, sales of self-owned brands, Great Wall Motor ranked first in terms of sales volume of 457,400 units, and was higher than that of the second largest SAIC-GM-Wuling in nearly 50,000 units. Its sales volume was significantly higher than the 36.5% year-on-year growth rate. The growth was still mainly attributed to the SUVs, mainly due to the high sales of Haval H6 and M4. The Great Wall SUV surged 56.5% in the first three quarters.

The second SAIC-GM-Wuling sold 408,300 units in the first three quarters of this year, a year-on-year increase of 34.1%. Its growth relied mainly on sales of Wuling Hongguang MPV vehicles with sales growth of over 50%, while sales of its cars Baojun 630 and Le Chi all declined. .

Geely, BYD, Changan Automobile and Chery Automobile sold between 300,000 and 400,000 vehicles in the first three quarters. Among them, the Changan Automobile market performed the most, mainly driven by the sales of new vehicles. In the first three quarters, it accumulated 364,800 units, a year-on-year increase of 77.7%. In the year after BYD’s adjustment period, BYD's sales volume increased by 22.2% year-on-year to 371,400 units. If it maintains this growth throughout the year, sales volume will hit a record high this year. Geely Automobile sold 377,700 vehicles, which was only lower than that of Great Wall Motors and SAIC-GM-Wuling, which also saw an increase of 12.6% year-on-year.

Chery Automobile sold the most during the same period last year, but sales fell 20% to 312,800 units in the first three quarters of this year. It was the only company with sales volume drop in the top ten. It was surpassed by the Great Wall, SAIC-GM-Wuling, Geely, BYD, and Changan Automobiles. To sixth, the reason is mainly related to its adjustment period. Chery’s heavy new car, Arrizo 7, has sold 4,000 units in September this year. Whether it can change its status will need to be followed by its subsequent market performance.

The sales of the other top ten companies all maintained a growth trend, but there was a significant gap between the sales volume and the top six companies, which were not half as much. Among them, Dongfeng Liuzhou sales increased by 31.1%, Shanghai Automotive, and Brilliance Automotive grew by 15.5% and 22.5%, respectively, and JAC also had nearly a one-tenth increase.

September SAIC-GM-Wuling sales topped Geely, Chery and Lifan sales fell in September this year, the top ten companies selling their own brands are SAIC-GM-Wuling, Great Wall Motor, Changan Automobile, BYD, Geely Automobile, Chery Automobile, Shanghai Automotive, and Huachen Automotive. And Lifan cars.

In September 2013 and the first three quarters of 2013, the SAIC-GM-Wuling sold 61,200 units in September this year, ranking first in the list, surpassing that of Changcheng Motor, which was at the top of this year's list, and an increase of 60% year-on-year in the top ten companies. The highest. Great Wall Motor's September sales increased by 19.4% year-on-year, ranking second in terms of sales volume of 55,800 units. Changan Automobile sales rose 45.1% to 47,800, ranking third.

Among other companies, BYD, Brilliance Automotive and Dongfeng Liuzhou also saw double-digit sales growth. In September of this year, their sales increased by 17.3%, 13.3%, and 31.3% respectively year-on-year. The companies with sales falling not only included Chery Automobile, but also Geely and Lifan, of which Chery's sales fell by 28.5% to 32,100 units, the highest drop, while Geely and Lifan Motors lost 3.6% and 7.0% respectively.

Note:

1. Passenger cars in this article/figure/table are all referred to as narrow-sense passenger cars, that is, the sum of sales of cars, SUVs, and MPVs. Sales volume refers to wholesale volume, and some of these sales include export volume.

2. The sales volume of “autonomous brand” vehicles included in this article refers to the total sales volume of all models using non-foreign brand vehicles. Geely's sales do not include sales of Volvo brand in China.

3. Changan Onor and Wuling Hongguang counted in the MPV statistics range from February this year.

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