At the 15th Shanghai International Auto Show held on April 20th, the new generation of Dongfeng “Tianlong Flagshipâ€, a new generation of 80,000 new plants in the Dongfeng Company's Shiyan base, was launched for the first time. This new product is developed independently for domestic and international markets. A generation of high-performance long-distance transport vehicles, with their low fuel consumption, low weight and reliable, safe and adaptable features, have attracted the attention of the audience and the media.
On January 26, Dongfeng Motor and Volvo signed a strategic alliance agreement in Beijing to establish a new commercial vehicle company in Shiyan to research, develop, produce, and sell Dongfeng brand commercial vehicles that carry the “Shuangfeiyan†logo to leverage overseas operations. The market has built a world-class advanced commercial vehicle technology center and a manufacturing system and sales base to meet overseas strategic needs.
From Dongfeng's internationalization alliance to the release of high-end products, from the "863 Revitalization Plan" to the "61 Action Plan," Dongfeng has made frequent moves and demonstrated the strategic deep meaning and rapid advancement of large commercial vehicle strategies implemented at the Shiyan Old Base.
Strategic return, Shiyan old base becomes the main battlefield
In 2003, Dongfeng two headquarters moved from Shiyan to Wuhan. However, people in Dongfeng understand that Shiyan, as the basis of Dongfeng’s business, is just like Dongfeng’s “Yanan,†and is still the root cause of the unforgettable east wind.
Even though it has been moving to Wuhan for many years, every time Dongfeng people return to Shiyan, they will still call themselves "back to the mountains" affectionately. If they leave Shiyan, they will say "go to the mountains." In fact, over the years, Shiyan, which is located in the mountains of northwestern Hubei, and Dongfeng Commercial Vehicle Co., Ltd., which stays in Shiyan, have also faced a major issue of how to develop.
Since 2003, Dongfeng Commercial Vehicles has undergone profound changes after joint ventures, as well as long-distance journeys of independent development and innovation and development. In this special 10-year period, Dongfeng Commercial Vehicles started to strengthen the independent development of key powertrains such as engines, transmissions, and axles to build core competitiveness, and gradually brewed the idea of ​​forming a Dongfeng “big commercial vehicleâ€: strengthening the Ten Commandments. The base's development efforts in the three major areas of self-owned brands, automotive powertrains and independent innovation capabilities will promote the overall improvement of Dongfeng commercial vehicle technology and manufacturing capabilities and the balanced development of various businesses.
In accordance with this strategic vision, Dongfeng Commercial Vehicle Corporation has identified 13 strategic topics such as commercial strategies for medium- and heavy-duty commercial vehicle platforms, technology platforms for medium- and heavy-duty commercial vehicles, overseas strategies, parts and components strategies, resource optimization and synergy, etc., for large commercial vehicles. The strategy is further refined. In terms of vehicle product planning, Dongfeng Commercial Vehicle Co., Ltd. will focus on the development of mid- to high-end medium- and heavy-duty commercial vehicles; Dongfeng Xiaokang Automobile Co., Ltd. is committed to the development of Dongfeng brand micro-vehicles; Dongfeng Special Commercial Vehicle Co., Ltd. is committed to the development of special commercial vehicles and special-purpose vehicles; Dongfeng Industrial Co., Ltd. will become the main body for the development of Dongfeng Economy Commercial Vehicles; Dongfeng Components Co., Ltd. is committed to becoming a supplier of auto parts with core competitiveness and supporting the development of the entire vehicle business.
At the same time, according to the strategic plan, in the Shiyan new industrial park construction and the relocation of old companies, and the improvement of the main industry sector will be coordinated, it will also accelerate the implementation of the transformation of the pipe network in the old district of Shiyan, and the construction of a new medical technology building in the Dongfeng General Hospital. Major people's livelihood projects, through the construction of these people's livelihood projects, will ensure the strong potential for the development of the Shiyan base business and ensure the smooth implementation of the grand strategy.
14 billion yuan to build a Dongfeng commercial vehicle company
In the automotive world, FAW is the "firstborn" of the Republic. However, in Dongfeng, the tenth-class Dongfeng commercial vehicle at the Shizhong heavy-duty truck base is the “first son†of Dongfeng. Dongfeng Commercial Vehicles has always been a leader in the industry, which has also made Dongfeng a rare auto giant that has both "commercial and commercial" and "two legs are strong."
In recent years, the most popular vocabulary in the context of Dongfeng has been “autonomy,†“cooperation,†and “refeeding.†The connotation and extension of each vocabulary are closely related to the Shiyan old base.
On July 1, 2009, Dongfeng solemnly announced the "Dev CV-863 Revitalization Plan", which is the medium-term business plan. The plan confirms that by 2012, Dongfeng’s headquarters will achieve sales of more than 80,000 units of the D310 series and 60,000 units of the D530 series. The company will successfully build three engines with its own brands, such as dCi11, EQ4H and EQX7, and its sales revenue will reach RMB29.3 billion. By 2015, Dongfeng Commercial Vehicle will be the first brand in Asia; by 2025, it will achieve the brand name of “the world's top threeâ€. “Three steps†is not an easy business plan. It not only concerns the realization of the phased goals of Dongfeng’s strategic development, but also the realization of the vision of Dongfeng Commercial Vehicle “China No. 1 and the world’s top 3â€, and it also concerns the Dongfeng Shiyan old base. Future industry rejuvenation.
To promote the implementation of this plan, Dongfeng decided to invest 14 billion yuan in Shiyan during the “12th Five-Year Plan†period, focusing on the development of medium- and heavy-duty commercial vehicles, passenger cars, light-duty vehicles, parts and equipment, and equipment, and strive to increase the sales of autonomous commercial vehicles. "The 12th Five-Year Plan" reached 1 million vehicles in the final period. The 14 billion investment plan is divided into four parts. The factory technology upgrade accounts for 30%, the business optimization accounts for 30%, the structural adjustment accounts for 20%, and the planning for heavy commercial vehicles is strengthened. Manpower compensation accounts for 20%.
As the highlight of the “863 Revitalization Planâ€, the Dongfeng Commercial Vehicle Heavy Truck new plant was laid in Shiyan East Industrial Park in May 2010, and the new assembly line was commissioned in June 2011. The Dongfeng Commercial Vehicle Powertrain new plant located in the Shiyan Industrial New Area Auto Industry Park will mainly produce Dongfeng’s own medium and heavy-duty engines and transmissions. The first phase of the project will be completed by the end of this year. After the two factories are fully completed, they will assume the tasks of manufacturing vehicles, engines, and gearboxes, and provide sufficient manufacturing guarantees for the “big commercial vehicle†strategy.
Dongfeng will also base its existing resources on the construction of new industrial parks and the relocation and transformation of old urban enterprises to achieve technological upgrading and increase of production capacity. “863 Revitalization Plan†is equivalent to Dongfeng recreating a commercial vehicle company in Shiyan.
Government and Enterprises Join Hands to Create the Capital of International Commercial Vehicles
On September 30, 2010, the Shiyan City Government and Dongfeng Company signed the "Cooperation Framework Agreement for the Establishment of a Million Motor City Cooperation between the Government and Enterprises". Since it coincided with the 61st anniversary of the National Day, the agreement was named "61 Action Plan."
The "61 Action Plan" is the general term for the Dongfeng Company's implementation of the strategy of large-scale commercial vehicles during the "12th Five-Year Plan" period, the plan to revitalize the Shiyan Base, and the supporting projects for Shiyan City's service plan. Based on Dongfeng's investment of RMB 14 billion, Shiyan City will recapitalize. RMB 10 billion to implement the Dongfeng project construction of Dongfeng Commercial Vehicle Company's joint factory and powertrain industrial park, parts and components industrial park, Dongfeng Industrial Park, equipment industrial park, special commercial vehicle industrial park, water and electricity and other public auxiliary facilities, and In Shiyan City, the construction of ancillary service facilities such as land consolidation, infrastructure construction, and construction of seven logistics channel projects was carried out around the above-mentioned projects.
In order to ensure the smooth implementation of the plan, Dongfeng Company established the “Five Action Plan†coordinated development steering committee of the Dongfeng Shiyan Development Plan. Tong Dongcheng, the standing committee member and deputy general manager of Dongfeng Corporation, and Zhou Qiang, the standing committee member of Dongfeng Corporation, are responsible for the overall responsibility. The Shiyan City Government established the “Five Action Plan of the Dongfeng Shiyan Development Plan†Shiyan City Promotion Leading Group. The main leaders of the Shiyan City Government will serve as the team leaders to coordinate the specific issues in the production, operation, and construction of the Shiyan Shifen base. Since the implementation of the "61 Action Plan," the government and enterprises have established regular consultation and consultation mechanisms to take concrete steps to advance the construction of the Dongfeng Shiyan base project.
During the high-level talks with Dongfeng Company on the "61 Action Plan," Party Secretary Zhou Wei stated that Shiyan will continue to uphold the philosophy of "serving with perfection and sincere cooperation" and will fully serve Dongfeng's "61 Action Plan." In the construction of Dongfeng Shiyan base industrial park, it is necessary to combine the construction of the park with the overall urban planning, combine the development of the automobile industry with the development of the tourism industry, and make Shiyan into the capital of the international commercial vehicle; in terms of service methods, establish normalized communication Contact coordination mechanism, set up special classes, strengthen communication, exchange information, improve quality and speed up efficiency, and promote the completion and production of major projects as soon as possible.
Xu Ping, chairman and party secretary of Dongfeng Company, stated that during the “Twelfth Five-Year Plan†period, Dongfeng will further accelerate the development of Shiyan base, give priority to strategy, give priority to funds, prioritize projects, and prioritize resources. stand by. While further improving the overall vehicle technology level, we will accelerate the strategic layout of powertrains and core components, strengthen resource integration, increase investment, and build the Dongcheng Industrial Park represented by the heavy truck new plant and the new powertrain assembly plant. As a representative of the Xicheng Industrial Park, the formation of an efficient industrial layout. While further consolidating and expanding the domestic leading advantages of medium- and heavy-duty commercial vehicles, we will accelerate the expansion of overseas businesses and use the strong driving force of medium- and heavy-duty commercial vehicles to promote the healthy and rapid development of the entire Shiyan base.
Shiyan has reason to believe and look forward to the day when the Dongfeng commercial vehicle strategy is fully realized, that is, when the international commercial vehicle capital is completed.
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