FAW Xichai's "Core Service" brand shocked

After the national election in April, from May 9 to May 10, the “Xichai ” “Core Care Service ” brand conference with the theme of “Service brand, skills exhibition” was held in Wuxi and the national service skill contest final was held in Wuxi. The technical elites from 30 service stations across the country took the national four and gas vehicle engine troubleshooting as their competitive content and performed the pinnacle duel, interpreting the connotation of Xichai's “core core service” with superb craftsmanship. The site of the competition and the meticulously engraved "core service" reflect the intention, dedication and focus of Xichai's service brand creation; the superior service skills of the contestants demonstrate that Xichai's service station has the strength of the industry benchmark.

At the same time, a total of about 110 people witnessed the launch of the " Clean Core Service" brand of FAW Xichai , led by major domestic automakers, distributors and service stations. It is reported that FAW Xichai has designated 2011 as the first year of brand building. It has outlined the grand blueprint of corporate brand construction and will build a service brand as an important part of corporate brand building, from service skills, prices and accessories. Attitudes and service limitations and other aspects to start, all-dimensional improvement, and strive to bring real benefits for customers, "superb, lean, sincere," brand value for the appeal point, all-round construction of "core services" brand.

Outstanding profession, improve service skills around "superb"

FAW Xichai has a professional training mechanism, which includes a comprehensive training system, a professional technical training base, and advanced markets and competitors' national IV, National V and natural gas product training systems. These provide the "core core service" brand building. Strong basic protection; At the same time, FAW Xichai has a perfect three-tier service management, from the three levels of service experts, service managers, service technicians, to conduct all-round, professional management, so that users feel professional services. In addition, FAW Xichai has professional maintenance equipment, which fully guarantees the professionalism of maintenance services and gives users maximum efficiency.

The National Service Skills Contest held this time is the best interpretation of the "exquisite" appeal of "exquisite core service". Through the development of the skills competition, on the one hand, the charisma of FAW Xichai's quality service has been fully demonstrated. Xichai's brand awareness of “core service” has been initially improved; on the other hand, the pre-match multi-faceted training and various levels of Competitions and selections have enabled Xichai's service network to possess the maintenance skills of China IV and natural gas engines, which is sufficient to meet the new challenges brought by China's four emission upgrades and the fast-growing natural gas market.

"To recognize these elites today is to inspire the nationwide service front to continue to learn and enterprising in the service practices in the future, and to reinforce the cornerstone of the 'Principal Core Services' brand." Yi Qi, Factory Manager of Marketing, FAW Xichai Marketing Co., Ltd., summarizes the significance of the award ceremony .

Highlighting efficiency and improving service network around "lean"

FAW Xichai implements an immediate response service system. The 4008281199 service hotline is open for 24 hours. The “first-responsibility system” is implemented to provide users with technical consultation and emergency services. The user’s questions are answered within one hour and the emergency service is sent out in eight hours. City buses are available for 2 hours. The TDS service settlement system has been improved. It can categorize the time for each user from entering and leaving the station, and provides users with the fastest possible repair, maintenance or consulting services, and ensures that the service time is shortened every year.

At the same time, FAW Xichai has built a complete network of accessories and services. There are more than 1,500 service stations in the country, and the average service radius is less than 50 kilometers. Each service station provides dedicated, high-quality, fast and efficient services to solve the worries of customers and bring profit protection. Xichai also established a good supply of accessories, oil, coolant and other supply of green channels, in the country has 27 parts center library, 92 franchise stores, 70 special distribution outlets, adequate reserves of resources, able to quickly and accurately respond to services Station and user's every request.

In the end, FAW Xichai implements full-cycle full-service support, and the service runs through the entire life cycle of the product. There are corresponding service measures for pre-sales, sales, after-sales, and guarantee-for-product and product-for-guarantee.

Xichai's "Lean" service network and amazing service efficiency have been praised repeatedly. At the end of 2012, the FAW Xichai service team found the root cause of the problem on the fault light display problem in the Chilean market, promptly refreshed the ECU data of the faulted model and eliminated the fault. This outstanding performance, Users are greatly amazed.

Satisfied with satisfaction, showing service features around "sincerity"

FAW Xichai has a standardized service team image and a sound service process. Xichai service staff is equipped with uniform clothing, tool kits, material packages, training packages, etc., and the image of the service station is also moving towards the direction of unification and standardization. A complete service process consists of five steps, namely, “know it well”, and enthusiasm to get closer to the user; “second understanding”, to understand the user needs and related conditions with a meticulous style; “three services” to Practical work provides users with the necessary services; "four guides", with a spirit of responsibility to guide users in the correct operation and maintenance; "five visits", with a close caring customer confidence in the Xichai brand. This kind of service flow surpasses the user's expectation and makes the user satisfied.

At the same time, FAW Xichai has developed targeted services for its users, not only providing services such as busy escorts and physical examination services, but also launches other special services for users each year. In addition, Xichai's service team also does not regularly track the service process and quality, and returns users to determine the service results.

On March 26 this year, Xichai opened the 2013 “Xuechai” type service activity curtain in Tianjin Public Transport, which is the most vivid interpretation of the “sincerity ” concept. According to reports, in 2013, Xichai's "physical examination" type of service activities will start from March until the end of November, and it plans to provide "physical examination" services to more than 12 unit users. As the first station of this year, Tianjin Bus received a very high service standard. The physical inspection team formed by the sales company and the R&D Department conducted a “medical examination” for more than 60 vehicles. The appearance of the engine, piping, and electrical elements The devices, etc., undergo item-by-item inspections to fully understand the operation of the vehicle and provide highly-targeted opinions and suggestions. The "sincerity" service attitude has been fully recognized by the customers. The leader of Tianjin Public Transport stated that he has more confidence in the Xichai engine.

The creation of a “ core service ” brand is an important part of FAW Xichai’s promotion of service satisfaction, which in turn promotes the promotion of corporate brand recognition, reputation, and loyalty. FAW Xichai has attached great importance to this and has a firm determination. This point, from the speech of Cai Zhenfa, Secretary of the Party Committee of FAW Xichai Co., Ltd., we can feel deeply that “Building the core service” brand is the strategic task of Xichai, and it is also the bridge link between Xichai and its customers. With concerted efforts and forward cooperation, we will be able to turn the 'core core service' brand into an industry-leading service brand and achieve win-win cooperation between the main engine plant, engine plant and service station!"