Reliance Technology, ATS Smart Cooling System Brand in 10 Years

May 10, 2017 was the first “China Brand Day”, which means that strengthening brand building has become the consensus of the whole society and the brand strategy has risen to the national level. As the main body of the market, companies should explore ways to build their own brand.

On August 26th, 2008, several people with lofty ideals shared the dream of establishing “Qianli Technology” to focus on R&D and promotion of energy-saving and optimization technologies for automotive power systems. On May 10th, 2017, nearly ten years, Qili Technology has become the well-known brand of ATS intelligent cooling system in the industry.

Reliance Technology Market Layout Reliance Technology Market Layout

Engine intelligent cooling system, English abbreviation ATS, enterprise originality, domestic initiative. With a keen eye, Qian Li people foresaw the future technological trend and took a new step with a firm pace. The front is full of thorns, but they are brave enough to go straight ahead. From the first few people to more than 200 people now, the assets ranged from several hundred thousand to tens of millions, and they successfully landed on the new three boards, becoming the first unit of intelligent cooling systems for engines. However, what remains unchanged is the determination of the people to create a brand – always with the responsibility of “forging respected companies and employees”. Ten years of grinding a sword, a sword sealing throat! Power Technology brand sword has begun shining brilliant light.

“Some people say that brands are something that big companies have to do. Small companies do not have brands. Some people also say that brands are a form and have no effect. Although we are a small company, we are also building brands. We believe that any The company will experience a process of becoming bigger and smaller, and any big brand will experience a long period of cultivation.” On the road of brand building, General Manager of Quanli Technology showed the passion and self-confidence of the company.

The core of the Qili Technology brand is to focus on quality.

Quality is the life of the product. No quality talks about the reputation of the company? Product reputation? On the ATS brand road, Reliance Technology has continuously standardized, standardized management system and production system. The company passed the IATF16949 system certification. On the one hand, it strengthened the system and system construction. On the one hand, it strengthened employee skills training and molded the quality concept of the entire staff. In each workshop, in each product process, there is a clear operation specification cue board, inspection and inspection links are set, always adhere to the "production, inspection," separate, "no inspection is not off the assembly line, no certificate is not shipped" the rules.

Reliance Science and Technology Development Reliance Science and Technology Development

With the brand name of Reli Technology, technology innovation is the eternal power.

At the National Science and Technology Awards Conference, Premier Li Keqiang said: “Only relying on innovation can drive sustainable development.” Innovation is at the core of the overall development of the country, and it is also the eternal driving force for companies to survive and grow in a market economy. Recalling the brand's philosophy, technological innovation has always played an important role. Without technical innovation, how can the application of Ailitech ATS be expanded from diesel locomotives to new energy vehicles? How can it be expanded from the passenger vehicle to trucks and construction machinery? Without technical innovation, Alibaba Technology ATS cannot be used in conventional engine cooling systems. In the world, a new banner of “cooling and energy-saving” is established. Through technological innovation, Aili Intelligent Cooling System ATS has realized the improvement of energy-saving and noise-reduction in the power system, and solved the long-standing problem of “impossible temperature control” in the power system.

In the face of changes in market demand and development, Qili Technology has focused on the future and has begun to conduct technological innovation research on the core components of the ATS smart cooling system and accelerate the construction of an independent intellectual property system. Whether it is the optimization of the performance of the entire ATS system or the technical updates of key components, Reliance strives to achieve full self-sufficiency through technological innovation under the guidance of the brand. Reliance Technology has created a new era of ATS smart cooling, and will also lead the new technology trend of intelligent heat exchange.

Power Technology Power Technology

Reliance technology brand road, a full range of after-sales service is guaranteed.

Service is not the core competitiveness of a company, but there is no good after-sales service, and the company cannot get the trust of users. On the brand road, full-scale after-sales service is a guarantee for Yongli Technology to go forward and build a good reputation for the company. In order to facilitate the user to enjoy the protection of rapid service at the first time, Qili Technology has established nearly 300 after-sales service outlets throughout the country and opened a 24-hour after-sales service hotline. At the same time, users can also feedback onsite conditions via Weibo and WeChat at the first time, and get professional after-sales solutions at the first time. In addition, Reliance provides value-added after-sales service for each user unit - free technical training, to help users build their own professional after-sales team.

"The Gold Cup Silver Cup is not as good as the user's word of mouth." A brand is an intangible asset of a company. It may not bring economic benefits in the short term, but it is an indispensable guarantee for the development of a company in the long run. It is a manifestation of the vitality of a company. The road to branding is long and the support is constant. Create "Sword of the Brand", Qili Technology will always go!

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