Tire companies actively use the "Belt and Road" Dongfeng to actively go abroad

Leverage Dongfeng Layout Overseas

According to Zhang Hongmin, chairman of the Rubber Industry Association of Shandong Province, a large number of tire companies are currently using the "Belt and Road" approach to deploy overseas markets. "Belt and Road" along the route Vietnam, Thailand, Indonesia and other countries have a wealth of rubber resources, most suitable for Chinese tire companies to go abroad to build factories. Not only that, there are also vast tire sales markets in countries along the “Belt and Road”.

One Belt One Road

The reporter learned that at present, China's upstream and downstream companies in the industrial chain of tire manufacturing, natural rubber planting, natural rubber processing, mold manufacturing and maintenance have invested in factories in Thailand, Malaysia, Vietnam, Indonesia and other Southeast Asian countries. For example, two companies, Linglong Tire and Sen Lunlin Tire, have invested and built factories in Thailand. The company has established a tire production line in Vietnam and Ogori Tire has established a joint venture with related companies in Indonesia. Wang Zirong, chairman of Shandong Ogre Group, said that he chose to invest in factories in Indonesia because he is optimistic about the huge market opportunities brought by the “One Belt and One Road” initiative. Promoting the company's products under this opportunity will not only increase the influence of Ogolide tires in the international market, but also increase the competitiveness of the Indonesian tire industry in the international market.

Qian Huantao, director of the Economic and Information Committee of Shandong Province, said that for tire companies, with the adjustment of the tire industry structure and transformation and upgrading, the promotion of the transfer of production capacity has already begun, especially with the implementation of the “One Belt and One Road” strategy. The more tire companies are also seeking to expand outward.

Delicate tires

Recently, hundreds of companies in Shandong have been engaged with the Ethiopian side to strengthen trade cooperation in tires, building materials and other fields. According to reports, Shandong Province and Ethiopia have a good basis for cooperation in the industrial field. The main export commodities are tires, trucks, and tractors. Setting up factories in the local area not only allows you to enjoy the most favorable land and tax policies, but also exempts tariffs and quotas when exporting products to the United States and Europe.

Change mode private custom

Guangrao is China's tire production center. At the just-concluded Eighth China (Guangdong) International Rubber Tire & Auto Parts Exhibition, 815 trade intentions, agreements and contracts were reached, totaling approximately 16.6 billion yuan. Xiang Jian, deputy director of the Guangrao International Tire Exhibition Organization Group, told the China Chemical Daily that from January to March this year, the gross industrial output value of enterprises in the Guangrao County above-scale rubber tire industry reached 30.09 billion yuan, an increase of 7.3% year-on-year. The main business income was 30.15 billion yuan, and the export was 3.39 billion yuan. This is because tire companies are actively transforming their traditional marketing models and making "custom orders" for their customers.

The relevant person in charge of Xingyuan Group stated that the “private order” of the tire industry has been quietly hot, and the tire ordering market is an attractive big cake, and individualized consumption is an inevitable trend in the future. Although some related supporting services are not yet perfect, their market size and consumption potential cannot be underestimated. Zhu Yuncheng, chairman of Shandong Sunny Rubber Co., Ltd., also believes that prices have now become an important bottleneck restricting tire sales. The characteristics of the Internet era are centered on user needs, and there are many user needs. Therefore, tire companies must focus on customer needs and achieve a large-scale personalized "private customization."

It is understood that in order to meet this new sales model, Shandong Guangfeng Rubber Tire Trading Center is currently actively conducting trials of commodity trading between spot and futures. The main business includes tire raw materials and tires online sales of finished products, off-market high-end financial derivatives trading, online supply chain financing, warehousing and logistics services. Focus on the rubber tire information, transaction, pricing, logistics and settlement, etc., in order to continue to promote the healthy development of the rubber tire industry.

Tree brand quality first

Industry experts believe that brand is the key to restricting the development of tire companies. Liang Runsheng, secretary of the Guangrao County Committee, said that the tire industry needs to complete the transformation from a big industry to a strong one by establishing a brand image, accelerating the transformation and upgrading of traditional industries, and nurturing emerging industries, and comprehensively improving quality and efficiency.

Xiang Jian said that currently, Xingyuan Group, Jinyu Tire, Hengfeng Rubber, Yongsheng Rubber, Huasheng Tire and other well-known tire companies, through a variety of platforms to display and shape the brand image. Among them, Jinyu Tire not only won the right to supply tires in Asia's largest auto cross-country race, but also sold its products to more than 100 countries and regions, which proves the importance of the tire brand image.

Zhang Xueshan, head of Shandong Wanda Baotong Tire Co., Ltd., told reporters that if you want to establish a brand, you must first pass quality control. Earlier, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) launched the "homologous with the same standard" ("three-in-one") tire product standard, which has an important role in promoting the development of tire companies and will promote the development of domestic tire brands. "For a long time, the domestic tire market fights prices and does not fight brands, which seriously hampers the development of China's tire companies and industries. 'Santong' tires will greatly promote the recognition of domestic brands by domestic consumers, and will also promote domestic The tire brand grows and opens up the market," said Zhang Xueshan.