[ China Agricultural Machinery Industry News ] The structural reform of the agricultural supply side, the main direction is to improve the quality of supply. This is necessary to adapt to market demand, optimize product structure, and accelerate the formation of agricultural leading products, pillar industries and well-known products with regional characteristics.
Every March, in the "Chinese Orange Orange Township" in Danling County, Sichuan, it is a special orange orange called "I don't know fire". Most of the growers have already signed orders, and only one "I don't know fire" orange orange has just been picked and sent to all parts of the country. In the past, the local old variety navel orange was once sold out.
The agricultural supply side reform behind the "I don't know the fire" orange
From the slow-moving to the back, there is a road to structural reform of the agricultural supply side through which oranges and oranges have passed.
"Good variety" income for more than ten years in a year
The 60-year-old Zhao Zeru is a villager in Banqiao Village, Danling Town, Danling County. Since the 1980s, he has planted fruit. In the past, he had a variety of navel oranges and had a bad taste. He couldn’t open the market, and he still couldn’t sell a pound of 0.8 yuan a year. He used the savings of more than ten years of fruit to build the current house. At the moment, Zhao Ze’s “I don’t know the fire†orange orange can make up a rural housing.
"Not only is it easy to sell, but the price is high." Zhao Zeru pointed to the "I don't know the fire" fruit tree in the field. He said that he planted 8 acres of "I don't know fire" orange, which has been stable for 8,000 pounds per year for many years. Selling 6.1 yuan, his family's fruit sold about 200,000 yuan.
Zhu Li, secretary of the Danling County Party Committee, said that the local market positioning of "not to fight early with the two lakes, not to compete with Weinan", to highlight the development of late-maturing varieties of "unknown fire" orange. Last year, Dan Ling’s “I don’t know fire†orange orange output value of 1.48 billion yuan, has become a pillar industry to help farmers increase income and agricultural development.
In the fields near Zhao Ze's home, the mountains and plains are all fruit trees planted by the villagers. The white paper bags on the trees bend the branches, and the paper bags contain the oranges that don't know the fire. “Crisp and tender slag, delicious and sweet, and plenty of water.†Many people who tasted it were impressed.
Danling County is located on the southwestern edge of the Chengdu Plain. It has no cold in winter and no heat in summer. The local soil is fertile and the organic matter content is high. It is a suitable area for late-maturing and extremely late-maturing citrus in the country. However, for a long time, the local species are old-fashioned navel oranges, which lack market competitiveness.
“Consumer tastes are getting more and more embarrassing, and we must continue to develop better varieties.†Yuan Xingliang, an expert in orange medicine at the Daning County Agricultural Bureau, said that the old varieties of navel oranges are thick, difficult to peel, and generally taste more and more difficult to be favored by consumers.
This is a common problem facing agricultural development in many parts of the country. Yang Xiubin, director of the Office of the Rural Work Leading Group of the Sichuan Provincial Party Committee and executive deputy director of the Provincial Committee of Agricultural Work, said that the main contradiction in agriculture has changed from a lack of total to a structural contradiction. The main aspect of the contradiction is on the supply side. “A lot of 'big road goods' are not of high quality, the brand is not ringing, and there is a backlog of unsalable sales from time to time.â€
"Invisible hand" benefits farmers better
“Agricultural supply side structural reform, the main direction is to improve the quality of supply. This is necessary to adapt to market demand, optimize product structure, and accelerate the formation of agricultural leading products, pillar industries and well-known brands with regional characteristics.†Yang Xiubin said.
In 1998, Danling County fruit tree experts introduced the mandarin orange from the Institute of Citrus Research of the Chinese Academy of Agricultural Sciences, and selected the variety of “I don’t know fireâ€. The taste is good, and the thickness of the peel is moderate, which is easy to peel and easy to save and transport. The local area started from 4 mother trees and 36 cuttings, and gradually promoted throughout the county.
Yuan Xingliang introduced that the oranges in all parts of the country were matured in the autumn and winter of the year, and Danling’s “I don’t know the fire†oranges were not mature until the second year of March, which can achieve the wrong season sales, and the winter helps the fruit to “sour ", the taste is sweeter.
“In the beginning, we subsidized the farmers who changed the goods, but the effect was not good. The farmers were not willing to change the new varieties.†Julie said that later, Danling County no longer used the “tangible hand†to subsidize. Instead, the “invisible hand†is used to help farmers open the market, but it is more stimulating than the “replenishment of moneyâ€.
Since 2013, Danling County has held an orange orange product promotion conference in Chengdu, and orders have come. After taste the sweetness brought by the market, farmers have taken the initiative to change new varieties. In the following years, Danling County has successively opened several promotion conferences in Beijing and Shanghai. At present, 120,000 farmers in the county have planted 160,000 mu of citrus, of which “unknown fire†varieties account for 110,000 mu.
“Tune structure†and “quality†are still on the road
Zhou Changyong, vice president of Southwest University and citrus expert, believes that the scale of citrus production in China has increased steadily, the production layout has been further optimized, and the effect of variety structure adjustment has begun to appear. However, it also faces challenges such as heavy structural adjustment tasks and short-term post-production value-added links, and needs to continue to be optimized.
This year's spring ploughing production, farmers in Danling County continue to “pick up the quality†and “adjust the structureâ€, reduce the amount of chemical fertilizer, and apply a large amount of organic fertilizer.
In the logistics warehouse of the ecological source fruit industry professional cooperative in Danling County, the workers are busy sorting and loading oranges. "We built a 2,000-square-meter refrigerator to fill the short-board of cold-chain logistics after orange-orange picking." Chen Bo, chairman of the cooperative, said that shipments are expected to exceed 30 million pounds this year. College student Qiu Xingbo returned to his hometown to set up a home appliance company, which made up the shortcomings of the “Internet +†that the farmers did not understand. Last year, the sales reached 12 million yuan.
Ouyang Jian, a large planter, has transferred 40 acres of land to grow oranges. He is continuing to try new varieties and improve the quality of supply. “All the organic fertilizers are used, and the water and fertilizer are dripped into the roots.†Ouyang Jian holds an orange orange and unwraps the wrapped paper bag, giving off a light fruity fragrance. This is his “Dayan Mandarin†which was tested in 2015. This year will see results.
In Julie's view, "standardization" produces good fruits, "scale" forms a good industry, "commodification" makes a good name, and "marketization" achieves good income. This is the experience of Danling Orange Industry. "We will continue to promote supply-side structural reforms, making it a green industry for farmers to continue to increase revenue."
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