Top Ten Suspense in the Truck Market in 2017

From this point of view, many car companies' orders are scheduled for March, and it is not difficult to maintain the growth rate for the three months after 2016 in the first half of the year. However, after June, the market will go from here. It is difficult for anyone to give a definite answer. By then, the heavy-duty market will again set off a "battle of life and death." Whoever is high or low, who will die, is really a suspense.

Suspense Seven: Which companies will rise <br> <br> truck market has had no shortage join the new army, the heavy truck industry Xugong, Truck, Sichuan modern, light truck sector Geely remote, Dirks green card as the industry has injected fresh blood, someone They think that they are “misguided” and others see it as a spoiler. Old brands that have been immersed in the market for many years are still “difficult” and will the new brand have any chance?

The law of the truck market that will never change is that it is a "losing defeat." If today's strong players are inadvertently full, they may lose a lot of money. Just like Samsung in the mobile phone industry, no matter how brilliant it was, an "explosive door" is enough. It will be pushed into the abyss of "unrepentant". Today's weak people may one day be eye-catching. For instance, the Grand Canal heavy trucks are almost unappreciated when they debut, and now they are sitting in the seventh position; for example, they are also not optimistic about XCMG heavy trucks when they debut. Last year it took a big leap from the tractor market and ranked the top ten in the industry. It is not impossible for a company like this to pull out a dark horse this year or in the future. Last year, the news of the joint venture between Huatai and Kamaz had long been true, although there were still some days away from mass production, but for many years, the Jiangling Heavy Trucks, which had only heard the stairs but not seen people, had already been mass-produced last year. Some of the preparations, recalling the low-key and honest style of Jiangling Motors, we can expect some new expectations for Jiangling Heavy Trucks in 2017.

Suspense eight: Which high-end heavy truck type will ride a dust

Although each company has its own high-end models, but in addition to imported cars, there are not many high-end products. China National Heavy Duty Truck Co., Ltd. counts one, Dongfeng Tianlong’s flagship counts one, Sichuan Hyundai Tiger, Guangzhou Automobile Co., Ltd. Hino 700 is also listed.

Which of the above models has the greatest potential to win sales? After more than three years of market development, the advantages of Sinotruk, the high-end model of China National Heavy Duty Truck Corporation, have been demonstrated. Its high reliability and high efficiency have enabled many users to become treasured. In 2017, China National Heavy Duty Truck plans to sell 6,000 units of Quandeka. If this can be accomplished, Zhedeka will lead the high-end heavy truck market.

Guangqi Hino 700 has also become a classic product in China's heavy truck market. The existing users have achieved 2 million kilometers without major repairs and reliability, making it the best choice for customers in market segments such as express delivery, hazardous chemicals, and cold chain transportation. In 2017, GAC Hino 700 will form a more complete product portfolio, and sales of GAC Hino 700 are expected to achieve further breakthroughs on the basis of 2,000 units in 2016.

Dongfeng Tianlong’s flagship user reputation has not yet been fully established and its advantages are not yet clear. Sichuan Modern Chuanghu represents the quality of heavy trucks in South Korea. For the niche market, the volume will not be too large. The focus of Sichuan’s modernization will be biased toward the new brand. Tiger's main task is to create a high-end image, not to win by volume. So it seems that both Qideka and Guangzhou Automobile Hino 700 seem to have the opportunity to become mainstream in the high-end heavy truck market. However, in the end, the future is all about looking at the flowers. Some of them depend on the efforts of the companies and the acceptance of the market. For them, we may wish to take a look at the attitude of appreciation and encouragement. Maybe beautiful things are right in front of us.

Suspense Nine: whether the new energy era truck has come <br> <br> though not new energy vehicles in the true sense, but natural gas as an alternative energy truck appeared, but still in the market for a long time scenery, Shaanxi Auto, The heavy-duty trucks represented by the coalition have also made headlines. In 2016, the price of oil continued to fall. This made the market for natural gas heavy trucks compressed again and again. The new year has come. Looking at the current situation, the oil price does have a tendency of stabilizing and picking up. Under such circumstances, can we expect to see the recovery of the natural gas heavy truck market this year?

In addition to this, pure electric trucks are currently gaining momentum. New energy trucks represented by JAC's pure electric light trucks and Geely's long-range extension light trucks are quietly changing the competitive landscape in the industry. Will these new energy truck products become common practice in 2017 and we might as well continue to observe them?

Suspense ten: truck industry will usher in a "brand" to promote the right of the outbreak <br> <br> Realistically speaking, in the past a very long period of time, China's truck business and do not care to brand building, the large number of Focusing on product and price competition, the brand's creation has been shelved.

Fortunately, this situation is changing, and the shaping of the image of FAW's liberation of “self-owned brand representative” is deeply rooted in people’s hearts. Fukuda Daimler, who has been constantly revamping and shaping various marketing strategies, has even recently launched a call to “honor original” 5 million original funds, which is amazing for brand-building “pattern play”. Shaanxi Zhongqi also spared no effort in shaping the brand, sponsoring card racing, launching the "China Truck Driver's Day", caring for truck drivers, caring for children and paying attention to left-behind children and other activities, so that the customer's reputation and favorability of Shaanxi Automobile brand Soaring. The opening of China National Heavy Duty Museum, 60th anniversary celebration. Dongfeng Commercial Vehicles held the Dragon Brothers Competition and added regattas. Hyundai Automobile Co., Ltd. “Hundreds Million Dollars, Has Improved Value,” and organized a million-kilometer quality testimony event. All of this shows that car companies have begun to pay attention to the influence of the brand, placing the brand on the same level as promoting the product. Location. However, these companies’ continued promotion of brand awareness or short-lived attraction are short-lived and need to be observed. After all, the benefit of branding is not so intuitive. In 2017, we may also pay attention to it with an appreciation. .

Obviously, an industry is just more fascinating because of the many uncertainties. In one area, it is because everything is possible that people have a dream to chase. In 2017, it may just be a normal flow in the long river of history, but it may also stimulate the most turbulent waves, isn't it?