Auto Parts Marketing Strategy

With the changes in market demand, timely adjustment of prices to adapt to market acceptance is one of marketing strategies. In the form of scale management, the combination of industry and trade expands the maintenance market. At the same time, self-organized repair parts ordering, the formation of direct supply form of self-selling outlets. Although there are also some large companies in recent years put the main industry in an important decision-making position, take effective measures to grasp the auto parts marketing, especially a group of prefecture-level companies have accumulated experience and achieved significant benefits, but in the end due to their respective city It is also difficult to form a strong sales group. The socially operated multi-girder auto parts network spontaneously integrated and integrated distribution, and gradually formed a scale operation. On the one hand, they organized the “community” of unified purchase and sub-distribution on the one hand, formed bulk advantages, shared price concessions, and strived to be a big factory and a famous brand factory. Agents, on the one hand, replaced their own old business models with new initiatives such as flexible operations and high-quality services, so that the industrial production departments are admired.

The auto parts business is decentralized and concentrated, from small-scale operations to large-scale development of state-owned auto parts franchise companies to revitalize the auto parts business, adhere to selective integrated distribution, and expand the scale of products. Jiangsu Auto Parts Co., Ltd. Sales exceeded 200 million yuan. The market is composed of many factors. The user is the main body. The customer's buying behavior and purchasing psychology are often affected by the financial strength, the brand, quality, price, performance and other factors of the product to be purchased. When the financial strength becomes the main factor in determining purchasing ability, the price of the product will play an important role. Therefore, in the buyer's market conditions, the focus of competition in the same industry and similar products is reflected in the product price is very intuitive and very clear.