China Construction Machinery once again blows up the export assembly number

According to customs statistics (81 types of construction machinery products, including 69 host products and 12 parts), China's construction machinery exports in the first half of 2011 were US$6.62 billion, an increase of 48.09% year-on-year. At the beginning of the year, industry sources forecast that the growth rate of exports in 2011 will be 30%. From the previous three quarters, the growth rate of exports in 2011 is likely to exceed 50%, exceeding the expectation at the beginning of the year. According to the survey, from January to August, excavator exports increased by 54.71%, 76.62% of loaders, 62.18% of bulldozers, 12.92% of road rollers, and 48.67% of truck cranes.

Recently, major companies’ export orders have also been blown out and many export records have been refreshed.

In June, SANY signed a single super-large international order with a value of 260 million yuan and Al-Arid, a Saudi customer, to provide 132 truck cranes. In August, Sany Crane exported more than 100 million yuan in a single month, which is the monthly sales of Sanyi Cranes surpassed 100 million yuan for the first time.

In the first seven months of the year, Shanshan promoted export accessories to complete shipments exceeding 100 million yuan, exceeding the annual sales revenue of export accessories in 2010. In August, Shantui’s export shipments exceeded US$3 million for the first time in a single month, and the export volume hit a record high.

On August 5, Zoomlion signed an order for two 150-ton car cranes with a regional state-owned electric power company in India, which created the largest tonnage record for the export of domestic car suspension products to the South Asian market.

In September, 20 sets of GR215 and 2 sets of GR180 graders from XCMG were distributed to Russia. This is Xugong’s first realization of large-scale export of graders to Russia.

Leading companies are fully exploring overseas markets According to the survey, since April 2011, the demand for domestic construction machinery has rapidly declined. So far, the market has remained at a low level. Combined with the current economic environment and downstream demand, the analysts of China Construction Machinery Business Network believe that construction machinery has been confirmed to enter the adjustment cycle in the domestic market, and there will be no significant improvement in demand in the short term. Therefore, the export market has become the only choice for manufacturers to digest production capacity. In addition, at present, China's first-line construction machinery companies are shouldering the mission of further becoming bigger and stronger and achieving world-class enterprises. Overseas markets must be given unprecedented attention.

In 2015, the 31% overseas market accounted for 30% of the company's total revenue and its long-term goal of 50%. In order to ensure the smooth progress of overseas operations, Sany Group currently has 30 subsidiaries overseas, with operations in 150 countries, 1300 overseas marketing and service personnel, and investment in construction machinery in India, the United States, Germany, and Brazil. R & D and manufacturing base.

Zoomlion’s long-term planning export target accounts for 40% of total sales. According to the semi-annual report of Zoomlion, in the first half of 2011, the construction of China Overseas Sales Network was rapidly growing, with 10 sales outlets and 16 agents added, forming a combination of regional distributors and direct sales and large customers. The marketing network spread over six continents. The sales of key products such as tower cranes and crawler cranes in overseas key markets (South Asia, Middle East, and CIS regions) far exceeded the industry growth.

XCMG’s export target for 2015 is 25% of total revenue. Xugong Machinery's semi-annual report shows that "we must make full use of existing export networks, continue to expand the advantages of traditional products, and actively promote the pace of a new batch of new products." In the first half of the year, XCMG’s wholly-owned subsidiary XCMG Import & Export and the Venezuelan Petroleum Company’s branch signed a major purchase and sales contract amounting to approximately RMB 4.842 billion, indicating that Xugong’s international operation has reached an important stage.

The Twelfth Five-Year Plan for Engineering Machinery that has entered technologically advanced countries such as Europe, America and Japan pointed out that in accordance with the development ideas of structural changes and growth patterns, it is predicted that the sales volume of China's construction machinery industry will reach 900 billion yuan in 2015, with an average annual growth rate of approximately 17%. Which exports about 26 billion US dollars. In 2015, the industry’s sales revenue and exports both more than doubled over 2010. Many industry sources stated that the US$26 billion in exports was too conservative. During the 12th Five-Year Plan period, along with the further improvement of the quality of Chinese engineering machinery products and the improvement of overseas marketing networks, China’s construction machinery products will not only be further developed in traditional sales regions in Africa, the Middle East, and Southeast Asia. Expanding the share will also quickly infiltrate into engineering and technology countries such as Europe and the United States and Japan.

In August, XCMG exported Xugong QUY80E (CE) crawler cranes to Western Europe for the first time. This export proved that Xugong's product quality and overseas after-sales service levels have already qualified for entering the high-end market, marking the Xugong crawler crane product stepping into a new Steps.

On August 23rd, Sany's flagship tractor, one of the construction machinery products, achieved a zero breakthrough in the Japanese market and participated in the construction of the Abeno Center Building, the tallest building in Japan.

In September, Sany accepted orders from Japan Construction Machinery Leasing Co., Ltd., supplying 5-10 medium-sized hydraulic shovels (excavators), marking the official entry of Sany Heavy Industries into the Japanese shovel market.

Before 2009, relying on price advantages, China's construction machinery exports achieved long-term growth. After 2009, relying on price advantage and technological progress, China's construction machinery exports are expected to usher in a new round of growth. In 2010, the export market resumed growth. In 2011, when overseas demand was still far from the peak of 2007, the export value of China's construction machinery has once again exceeded. Standing at a new height, China Construction Machinery once again blows up the export assembly number.