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China National Heavy Duty Truck Group relied on the “contrary situation†during the financial crisis to promote product structure upgrade and lead the transformation and upgrading of the domestic heavy-duty vehicle industry: CCTV reporters interviewed Ma Chunji, chairman of China National Heavy Duty Truck Group.
In the financial crisis of last year, when global commercial companies wanted to shrink their front lines, CNHTC was uneasy about the licensing, not only continuing to increase investment in R&D, but also even issuing high-end heavy-duty trucks that are 20,000 yuan more expensive than its peers in the market. Howe A7. For a time, the company chairman Ma Chunji achieved much more sarcasm than he imagined; but a year and a half later, the market returns to Ma Chunji seem more: Last year, Howo A7 sold nearly 2,000 cars this year. In the past five months, orders have exceeded 4000 vehicles.
Ma Chunji: The more it is under the conditions of the financial crisis, the more it is necessary to further strengthen product development, create conditions for transferring modes, adjusting structure and seizing market opportunities, and realize new corporate development.
The National Development and Reform Commission issued the "Opinions on Promoting the Development of Remanufacturing Industries." Seeing this news, Ma Chunji laughed. China National Heavy Duty Truck has the first domestic enterprise engaged in the remanufacturing of auto parts - Jinan Fuqiang Power Co., Ltd. Last year, Fuqiang produced more than 15,000 remanufactured engines. His colleagues have not yet started. Fuqiang is already a member of the North American Engine Remanufacturing Association. He also called Ma Chunji’s words “to seize the opportunity to occupy tomorrow’s marketâ€.
Ma Chunji: It is now an upgrading industry in the manufacturing industry, and it is energy-saving, low-cost, and the country is actively promoting it. In this regard, our experience is that we do not deny that Castle Peak will not relax and users will continue to recognize that the market will continue to expand.
The product has taken the initiative and the industrial upgrading has taken the initiative. It has entered the field of new energy vehicles in strategic emerging industries. The strategy of China National Heavy Duty Truck is particularly worth pondering: although there are many new energy vehicles in the world of heavy trucks Technical bottlenecks, but Ma Chunji breaks through “energy reduction†that is most likely to have market potential. At the beginning of this month, eight new energy and natural gas trucks independently developed by the company were just posted on the new product announcement of the Ministry of Industry and Information Technology, making China National Heavy Duty Truck the “first brand†of domestic new energy trucks.
Ma Chunji: This product is directional for our national heavy trucks. It is very beneficial to raise the emission level and reduce the pollution emission rate. At present, the sales form is very good, especially in the western region.
10 years ago, Ma Chunji sat in the chair of “China National Heavy Duty Truck Chairman†from the position of “Deputy Secretary of Jinan Municipal Committeeâ€, not only making China's heavy truck back to life, but also making himself a legend. Perhaps precisely because of the experience of multiple role transitions, Ma Chun-chi can always see the ups and downs of market opportunities under the policy trend, and this is enough to become a Cheats for China’s heavy-duty trucks to “transform and upgradeâ€:
Reporter: Will the introduction of real estate control policies lead to some impact on the development of heavy-duty vehicles?
Ma Chunji: I believe that there will be, but the pull of real estate has weakened. Many emerging industries have increased their pulling power. For instance, if you want to speed up the construction of small towns, this market can be said to be huge. I think this aspect Emerging markets are also emerging.
