Cold-eyed look at production and sales of wells under the accessory market

The China Association of Automobile Manufacturers held a data conference in Beijing on January 10, 2011. Secretary General Zhu Yiping of SAIC assisted in the meeting and said that in December 2010, the production and sales of automobiles reached 1.86 million and 1.67 million, respectively. Both broke the calendar year. December production and sales records; in 2010, both auto production and sales exceeded 18 million, a record high, ranking first in global sales.

The zero-sum game brought by production and sales blowout will disrupt the matching market

However, under the gorgeous figures of production and sales blowouts in the auto market, the quality of automobiles has caused worrying problems. Relevant data show that in the first three quarters of 2010, the number of auto complaints has exceeded 90% of the full year of 2009, of which the joint venture brand complaints accounted for 68.2%, the independent brand complaints accounted for 28.5%, and the imported brand complaints accounted for 3.3%. In addition, the number of vehicle recalls reached 105 in the first 10 months of 2010, involving 1,099,000 vehicles, and the car recalls showed a sharp upward trend. Most of the automotive quality problems are due to certain problems in the quality of parts and components. Therefore, the quality of automobiles is also a problem. It is a matter of increasing the quality of the parts suppliers' products and production technology in the supporting market.

Due to the over-expansion of the company, the quality supervision system was not able to achieve the same, and the procurement of spare parts at a low price resulted in the difficulty in guaranteeing the product quality, resulting in an unprecedented crisis for some companies. This also prompted the automotive industry to further reflect on how the main engine plant and the parts and components companies are playing in the context of production and sales blowouts: On the one hand, the main engine plant has to reduce the cost and seize the market, and the parts suppliers in the supporting market must reduce the quality while ensuring quality. On the other hand, in order to maintain a certain profitability, parts and components companies must inevitably carry out product design and process adjustments, which will lead to a decline in the performance and quality of parts and components. The outcome of this zero-sum game will depend on the quality control of the main engine plant and the technology research and development capabilities of the parts and components companies. This will be a fatal blow to the auto parts industry, which currently has poor technical capabilities in the country.

Technological innovation is the key to domestic parts and components companies entering the matching market

The “Auto Blue Book” published jointly by the Department of Industrial Economics of the Development Research Center of the State Council, the China Automotive Engineering Society, and Volkswagen China shows that the proportion of domestically-funded large auto parts companies is less than 1% in the whole industry, and large and medium-sized companies also Less than 15%, and 90% of the market share and manufacturing capacity of domestic-funded parts and components companies are concentrated in low-end products, while the remaining 10% of domestic-funded enterprises involved in high-end products also have joint ventures with foreign partners. The weakness of self-owned brands and the lack of key component technologies are the crux of the problem that most domestic parts and components companies cannot successfully enter the supporting market. This has given domestic component companies a way out: to increase brand awareness through technological innovation.

If the parts and components companies want to do their own innovations, they must keep abreast of the design ideas of the entire vehicle company. The vehicle companies are generally strong and familiar with the automotive market to understand the future direction of automotive products. Therefore, the parts companies must make good use of this advantage, and thoroughly understand the design concept of the host plant, closely follow the design pace of the host plant, and meet the needs of the host plant. This is the basis for the independent innovation of the parts and components companies. On the other hand, the parts and components companies should also pay close attention to the latest developments in the international affairs of the industry. While meeting the requirements of the main engine plant, the company will organize scientific and technological personnel to carry out cutting-edge technology tracking, continuously improve the technological level, and strive to stand at the forefront of the industry to ensure the development of the company. Has a certain forward-looking.

Supporting market challenges and opportunities coexist

Production and sales blowout is a double-edged sword. While testing the domestic parts and components companies, it also brings unprecedented opportunities to domestic self-owned brand parts and components enterprises. Quality problems have spawned OEMs to rethink their choice of suppliers. Japanese and European systems The US-based matching market may also be open to China's own brands, which requires China's own branded parts and components companies to strictly control quality and technology. The development of self-owned brands in the spare parts industry can learn from the development of self-owned brands in the auto industry. In the past three years, the automotive market share from the main brands has been rising, especially in 2009, it even reached a market share of nearly 50%, mainly due to the automotive industry in China. R&D strength, production capacity and management capabilities are constantly improving. Therefore, the independent innovation of domestic parts and components companies must be further improved on the basis of technological innovation.

China's auto parts companies have slowly begun to rise in the industry. After the historical records of auto market production and sales in 2010, the auto market and parts and components supporting market in 2011 will put forward higher requirements and challenges for China's parts and components companies.