Since the beginning of this year, sales in the domestic heavy truck sector have been hot, sweeping down the sluggish state since the second half of 2008, coupled with a low base for the same period last year, many companies have seen a 100% increase, and even a 200% increase.
Some industry analysts will also increase the forecast for the heavy truck industry this year to about 30% from the previous 15%. While ushering in a rare blowout growth, many young forces flourished. The relatively stable competition landscape in recent years will also face new changes.
Last year's downturn led to high growth rates
As the growth rate of the passenger vehicle market has gradually declined, the domestic commercial vehicle growth market has begun to exert force. Among them, heavy truck growth is particularly hot. However, we have to note that although high growth rates have corporate efforts, the lower sales base in the same period last year was one of the reasons for the high growth rate.
In 2009, the national sales volume of heavy trucks was 630,000, an increase of 17% year-on-year. In 2010, the heavy-duty truck industry made a sudden effort, and most of the companies achieved higher than expected growth. As the growth rate is as high as 100% or even 200%, sales of JAC Geerfa and other companies from January to May have already approached the total sales last year.
Zhao Houzhu, general manager of JAC Commercial Vehicles, introduced that, at present, the business performance of JAC heavy truck business has continued to improve, the market recognition and brand influence have greatly improved, and the initial construction of 100,000 heavy truck new bases has been used for the development of Gehlfa heavy trucks. Market sales provided a guarantee. Starting from the beginning of this year, JAC Gehl has been working overtime to increase production capacity.
Business professionals and analysts generally believe that the pulling role of the country’s 4 trillion investment has clearly manifested this year, which has a clear leading role in the sales of engineering dump trucks in heavy trucks. At the same time, the macroeconomic situation at home and abroad is stable, and the road freight market is gradually recovering. The demand for logistics vehicles is also growing.
The growth rate of young forces is obvious
Based on the fact that domestic fixed investment still maintains rapid growth, logistics demand is still rising, and the export situation is expected to grow, most of the industry believe that the long-term growth of China's heavy trucks is optimistic, and it is not a problem to maintain a growth rate of 10% to 15%.
This optimistic outlook makes many heavy-duty truck companies prepare for confidence and speed up product development and technological improvements. One example is the JAC Gehwa. After years of accumulation, this year began to exert force. From January to May of this year, it increased by 151% year-on-year, and successfully achieved the breakthrough in the first five months.
In fact, starting from the second half of 2009, JAC Gehl Heavy truck Marketing Co., Ltd. combined with the “4+5†region and dispatched product designers to various regional markets to focus on regional product development in light of the actual needs of the local market. In the Guangdong region, it is most obvious that the sales volume of only one dump truck product has reached more than 700, and it has won the reputation of “king of dump trucks in Chinaâ€. At the same time, it will comprehensively analyze and enhance the strengths and weaknesses of key service points, key service stations, service capabilities, and spare parts support capabilities in each market area. At present, Gehlfa heavy truck has more than 700 service stations and more than 380 spare parts supply points, with service capabilities covering all parts of the country.
In addition to JAC Gehlfa, SAIC Iveco Hongyan, GAC Hino, Changan Heavy Duty Truck and other large-scale heavy truck companies that had not developed smoothly in the past are now also planning to plan for greater development under the strong support of the Group.
The position of the first group of heavy truck leading enterprises is still difficult to shake in the short term, but with the addition of the second and third legions and some new heavy trucks, it will bring new challenges to the relatively stable competition pattern of heavy trucks in recent years.
"Cold" to see high growth in the first half
Although this spurt-type growth exceeded the previous year's expectations, some of the heavy-duty companies are very clear-headed and calm.
The Minister of Market Planning of Jianghuai Auto Commercial Vehicle Co., Ltd. Wang Zhongyue said: "Actually, if compared with the fourth quarter of last year or the first half of 2008, this kind of market performance is a normal year. In addition, due to the government's recent development of the real estate market. Adjustment policies and the tightening of housing loan policies have resulted in a decrease in housing construction projects, slower project construction, and a reduction in the demand for vehicles. It is expected that by July, the market will gradually enter a stable state.â€
Some experts are also cautious about the current drastic expansion of the heavy truck market. This kind of hot sales is actually a result of “virtual fire upper body†and is a result of policy economic environment, market development and changes, manufacturers and other factors. It expects heavy-duty card market to squeeze a lot of bubbles and water in the second half of the year. Will return to a normal state. At the same time, "selling virtual fire" will also bring serious challenges to after-sales service, distributors and accessories.
“Although we have always paid attention to the sales volume and scale, the scale is not the most critical factor in the development concept of Jianghuai Automobile. Now it is an era of full competition, and the demand for products and services is getting higher and higher. If the control power does not go up, the market will be chaotic. Therefore, we hope that we can go faster on the basis of ensuring long-term progress.†Wang Zhongyue said.
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