Dongfeng Towards Chai Development Reopens New Situation

In the next five years, Chaochai will develop international brands for both domestic and foreign markets, continue to maintain its preferred brand position for diesel vehicles, and make 3 to 5 liters of diesel engines reach the top of the nation's sales volume. market expansion. The specific business objectives are: By 2013, 200,000 units of engines will be sold annually; sales revenue will be 5 billion yuan; and profits will be 190 million yuan. This is the principle of Chaochai’s practice for the company, which is based on the principle of first becoming stronger and bigger. In the medium-term business plan, the development strategy has been further refined, and new development directions and development goals have been clarified.

As a subsidiary of Dongfeng Motor Corporation, Chaochao Dongfeng Company has conducted in-depth study and practice of scientific development concept activities in accordance with the overall arrangement and deployment of Dongfeng Company. This activity aims to solve the prominent problems in the ideological and political construction of leading groups, restricting and influencing the scientific development and independent development of enterprises, and the role of party organizations and party members in production and management, so as to improve the core competitiveness of enterprises and achieve The overall goal of "promoting scientific development and building harmonious Chaochao".

At present, during the management work of Chaochai, the DPS, a distinctive management model based on Toyota's lean thinking, TS16949 system and QCD improvement, has been gradually formed. The information management system is based on ERP/CRM, PDM, and KM. The application is more mature and the management level is continuously improved. In the product R&D work, the “economy” state machine that meets the market demand is rapidly developed and promoted, the R&D of the national 4 model product is accelerated, and the domestication of the new product NGD 3.0 is accelerated. And the entire vehicle matching work, formed a series of products of 102, 3 liters, D, and gas, and the independent R&D and innovation capabilities have been continuously improved; in the market development work, active sales of new and old products have been actively promoted to create market opportunities more proactively. The rapid growth of sales was achieved. At the same time, an overseas business unit was set up and efforts were made to open up overseas markets. Chaochao’s influence in the domestic and overseas markets was gradually expanded. In terms of development strategy, the joint venture with foreign parties was accelerated to accelerate the development of Hefei. The Chai company accelerated the construction of the Shenyang R&D center, and the overall strength of the follow-up development of Chaochai has been continuously enhanced.

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