After the LED lighting products swept the outdoor and commercial super lighting market, home lighting became another treasure of the competition among major brands. The vast market for home lighting has enabled lighting companies to see new development opportunities. As consumers become more aware of LED lighting, more and more LED products are appearing in the home lighting market.
A new look of the photo product has recently visited the lighting market and found that many lighting stores are undergoing renovation and upgrading, and many brand stores are also making changes. After experiencing a short-term cold wave after the Spring Festival, the Shanghai lighting industry ushered in a new spring.
Careful observation will reveal that most of the store upgrades are no longer limited to the simple decoration of the facade. Many storefront styles are quite different from before. The goods are placed more neatly, the space for three-dimensional display is more, and the product classification is more standardized. Presenting a generous and simple style.
Jinxin Lighting City, located in Pudong New Area of ​​Shanghai, is a Shanghai-based lighting store. It has been operating home lighting products and is currently undergoing upgrades.
Lu Jin, Marketing Manager of Lighting City, told the reporter: Many dealers also took the opportunity to carry out renovations and rectifications on the storefront. The upgrades are basically old-fashioned dealers, and they are also agents of LED lighting products in recent years. The transformation of the company has led to the transformation of products, which has also led dealers to invest in the renovation of storefronts.
The reporter learned that Lu Jinxin Lighting City has been able to settle in all the big brands. Since the 2008 Shanghai World Expo, LED lighting brands have gradually appeared in the market, and many brands have begun to transform and produce LED lighting products. At present, there are fewer and fewer traditional lighting dealers. Now the first floor and the second floor of the store are almost all LED lighting brands.
LED lighting products have entered the home lighting industry with rapid development. Last year, the LED lighting brand in the market has reached 70 or so. The overall style of the previous store is more traditional lighting, which is more classical and artistic, in order to make the overall image of the store and the brand culture In line, our rectified style is more inclined to the modern style of simple and fashionable, so that consumers have a new look in shopping. Lu Jin told reporters.
Children's room LED ceiling lamps have quietly become more and more important in the home lighting market. Many big brands have tried their best to study LED products suitable for home lighting. The home lighting industry has ushered in a new spring.
In this market background, LED ceiling lamps have advantages such as convenient installation and power saving at home, schools, shops, offices and other places.
After an unprecedented popularity in 2013, the LED ceiling lamp market gradually returned to normal market conditions in 2014. When the reporter visited the market, it was found that many big brands have launched LED ceiling lamps for children's rooms.
This type of LED ceiling lamp is particularly attractive in home lighting products. In the past, LED ceiling lamps have a single style, and the appearance is generous and simple. The children's room LED ceiling lamp has changed its monotonous style, and the appearance style is quite interesting.
Located in Shanghai Xuhui District, Haojinjia Lighting Plaza Co., Ltd., Shanghai Jinshi Lighting Appliance Co., Ltd. began to represent Philips Lighting brand in 2001.
The manager of the company, Cao, said that the LED lighting products are more and more widely used in the home lighting market, and the sales of LED ceiling lamps are also very impressive. At the end of 2013, the manufacturers began to produce LED suction for children's rooms. The ceiling lamp series meets the high requirements of children's room lighting, and this series of products has been widely praised by consumers.
LED ceiling lamps are much more popular than LED tubes in consumers' choice of lighting for children's rooms, and the style of ceiling lamps is not as single as that of lamps, while lighting adds decorativeity. Manager Cao explained to reporters.
Health and safety is always the primary parent's care for the child's contact, and the choice of the luminaire is also the same. The advantages of LED ceiling lamps, such as long life, high luminous efficiency, mercury-free, and no ultraviolet radiation, have become the main reasons for their popularity. The advantages of no glass parts and impact resistance make LED ceiling lamps the first choice for parents.
Shanghai Zhangcai Lighting Engineering Co., Ltd. has been a representative of Sunshine Lighting for more than ten years. Its head of Shanghai, Mr. Zhao, told reporters: Children's room LED ceiling lamps are more stringent in production and production than ordinary ceiling lamps, using natural materials and Environmentally friendly paint production. Because it is aimed at children's room applications, it must be more careful in the production process, and in terms of appearance design, it takes more thoughts than the LED ceiling lamps for general home lighting. In order to satisfy the child's nature, the appearance is more. Will inject childlike elements, the color requirements will be higher.
Mr. Zhao also said that the primary reason for parents to choose LED lighting for children's rooms is health and safety, and the childlike appearance of appearance is also an important factor for consumers to purchase. Most of the children's room LED ceiling lamps are brightly colored. The children's styles are mainly like cartoon styles. The styles are various. The soft light of LED ceiling lamps can make children have a safe and comfortable indoor lighting environment, and the appearance of unique lighting patterns is also Adding a beautiful view to the room as a whole.
The mid-range positioning of LED ceiling lamps in children's rooms also makes them relatively affordable, but manufacturers generally produce different specifications to meet the different needs of consumers. And the price gap between different brands is also very obvious.
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