Jiangling Motors
New products will boost development in 2009
Jiangling Motors announced the production and sales bulletin on January 9. The cumulative production and sales for the year were 94,340 and 95,171, respectively, a slight year-on-year increase.
Jiangling Motors' monthly sales and sales have been around 7,000 units since the third quarter. Among the specific varieties, sales of Ford Transit commercial vehicles and JMC light trucks in 2008 were basically the same as in 2007, while the market performance of pickup trucks was relatively good, 18.58% year-on-year growth, and Baowei SUVs and transporter vans were the same year-on-year. Sales volume recorded a significant decrease.
The domestic commercial vehicle industry is in a downward cycle due to the impact of macroeconomic downturns and investment growth slowdowns, and Jiangling Motors has also entered the adjustment phase in a timely manner. V348 product project (next-generation commercial vehicle product provided by Ford Technology), N900 product project (self-developed next-generation truck product), N350 product project (self-developed next-generation pickup, SUV product), and to support localization and adaptation The future regulatory requirements for the JX4D24 engine and other projects are planned or implemented. Pushing new products and expanding production capacity will undoubtedly help the company launch more competitive and more profitable products into the light commercial vehicle market as soon as possible.
Beiqi Futian
Breakthrough in international development
Foton Motors official data show that in 2008 the total sales volume of Foton Motor exceeded 400,000 units, and sales in the domestic commercial vehicle market ranked first in five consecutive years. In addition, Foton Motor has also completed the upgrading of all its products, and its existing nine major product brands have entered the industry leader or challenger position. Among them, light truck products continue to lead the industry; medium and heavy trucks are gradually matured and gain rapid profit growth; other emerging business sectors are also expected to become new profit growth points in the future.
Dongfeng Motor
Complete product upgrade
Data show that last year, Dongfeng commercial vehicle sales increased by 6.1% to 330,530 units. Among them, a total of 178,575 heavy-duty trucks were sold to maintain the top position in the total industry; Dongfeng Tianlong's annual sales reached 40,000, an increase of more than 80% year-on-year.
FAW Group
Maintain market leadership
In the first half of this year, liberation truck sales reached a record high of 104,000 units, a year-on-year increase of 44%, an increase of 10% over the industry, and a 3% increase in market share over the same period last year. Among them, the liberation of heavy vehicles has played a supporting role. The sales of the three major types of 6×2, 6×4 tractors and heavy dump trucks have increased rapidly, and J6 special vehicles have made breakthroughs. Through the order system of the company, the average monthly plan accuracy rate is as high as 98%, and the market forecasting capability is significantly improved.
In the second half of the year, under the pressure of upgrading emission standards and the international financial crisis, Liberation tapped the potential of electronically controlled common-rail high-pressure engines and strived to open up the market to strengthen the promotion of the State III liberation truck. Driven by the liberation, from January to November, FAW Group produced 226,000 trucks and sold 227,000 vehicles, maintaining FAW’s first legion status in the field of commercial vehicles.
JAC
The advantages of light trucks are strengthened
In the first half of the year, despite the increase in raw material prices and the escalation of emission standards, the JAC light trucks still maintained a relatively high growth rate, firmly occupying the second position in the industry and continuously narrowing the distance with Futian. In the first half of the year, sales volume of Jianghuai Light Trucks reached 74,000 units, a year-on-year increase of 34.19%. At present, JAC light trucks cover a wide range of products ranging from wide-body to narrow-body, ranging from single-row, double-row, half-row, standard cars to vans, covering almost all categories of light trucks. The most complete light truck brands, Xiaowei, Weiling, Kangling, Shuai Ling, etc. cover most of the markets from micro cards to high-end light trucks.
Brilliance Gold Cup
Sea Lion series substantial promotion
In September, the sixth generation and 800,000 Jinbei Sea Lions were off the assembly line, which is enough to indicate the market occupancy of Jinbei light passengers. In November, Brilliance Jinbei launched a large-scale promotional campaign targeting the fifth generation of sea lions, setting off a new wave of promotional sales in China's light passenger market. As Jinbeihai lion occupies about 40% of China's light passenger market, industry insiders generally believe that this promotion will greatly reduce the survival space of other companies in the low-end light passenger market, and thus affect China's light passenger market structure.
With the increase in raw material prices this year and the decrease in market demand in the second half of the year, from January to November, Jinbei Sea Lions sold 58,000 light passengers, a decrease of 4.61% year-on-year.
Heavy Duty Truck
EGR heavy trucks succeeded
In the heavy-duty truck market, China National Heavy Duty Truck follows the FAW and Dongfeng in recent years, but this situation has changed with the implementation of the National III emission standards this year. On July 1, the National III emission standard was implemented, and domestic heavy truck manufacturers successively launched new trucks adapted to China III emission standards. China National Heavy Duty Truck also launched an independently developed EGR heavy truck with low cost advantages, which has a very good market response. On the basis of continuing the booming situation in the heavy-duty truck market in 2007, China National Heavy Duty Truck further consolidated its achievements in 2008.
Chongqing Chang'an
Last year's largest increase
In 2008, the sales of commercial vehicles in Chang’an totaled 362,000, and the Changan Star series of main products sold nearly 200,000 vehicles. Among them, Chang’an Star 2 sold 120,000 vehicles and the old generation of Chang’an Star sold 70,000 vehicles. Chang’an Commercial Vehicles also set a goal of sales exceeding 500,000 vehicles in 2009. Under the circumstances of unfavorable market conditions, it increased investment in marketing and research and development to increase marketing power and product competitiveness, and strived to increase sales in 2009. More than 30%, this will be the largest increase in commercial vehicles in Changan.
Lifan
Rapid export growth
As a latecomer in the field of commercial vehicles, Lifan’s growth rate remained the fastest in 2008 due to its relatively small base. Lifan Micro-card sold 35,959 vehicles from January to October, ranking the top three in micro-card sales in October 2008. It is understood that Lifan heavy passenger can currently produce seven series of more than 60 varieties of passenger cars, products have been exported to Malta, Vietnam, the Philippines and other countries. The rapid growth momentum has enabled Lifan's commercial vehicles to enter the top ten sales in 2008.
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