Wuling Launches Olympic Games "Gold Service" Spring Gifts

SAIC-GM-Wuling is set to kick off its "Gold Service, Reliance on Trust" spring campaign, offering customers more meaningful and valuable services. This initiative aims to strengthen the brand image of Wuling Automobile and deepen customer loyalty through enhanced service experiences. The "Gold Service" campaign marks a new phase in Wuling's long-standing commitment to quality service. It builds upon the previous "Professional Service, Trusted Service" series launched during the Olympic Year. Over the past year, Wuling has developed a strong partnership with the Chinese national weightlifting team, which captured public attention after winning gold at the Beijing Olympics. This collaboration has helped boost Wuling's reputation, especially in the mini-vehicle segment, where it achieved an impressive sales record of 520,000 units. Known for its practical, durable vehicles and professional customer service, Wuling has consistently earned positive feedback from users. At the start of this year, the company launched the "Wulings of the Wuling Club" event, which focused on family-oriented marketing and personalized services. This approach created a unique "return economy" story within the mini-commercial vehicle market, earning widespread praise. Currently, Wuling holds a 43% market share in the domestic mini-commercial vehicle sector. The brand has expanded its reach significantly, with over 20% of county-level areas covered by sales and service outlets. This deepened network infrastructure has allowed Wuling to elevate its service standards. With an ambitious sales target of 620,000 units for the Olympic Year, SAIC-GM-Wuling is demonstrating confidence in its competitive edge in the mini-vehicle market.

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