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SAIC-GM-Wuling is set to kick off its "Gold Service, Reliance on Trust" spring service campaign, aiming to deliver more meaningful customer experiences and strengthen the brand image of Wuling Automobile. This initiative reflects the company's commitment to providing high-quality services that go beyond expectations, building long-term trust with its customers.
The "Gold Service" spring campaign marks a new phase in Wuling's ongoing efforts to enhance customer care. It builds upon the previous "Professional Service, Trusted Service" series launched during the Olympic Year. Over the past year, Wuling has deepened its partnership with the Chinese national weightlifting team, which gained widespread recognition after securing top positions at the Beijing Olympics. This collaboration has not only boosted the brand's image but also contributed to Wuling's impressive sales success, with over 520,000 mini-vehicles sold.
Known for its practical, durable vehicles and professional service, Wuling has consistently earned positive feedback from users. At the start of this year, SAIC-GM-Wuling made waves with the "Wulings of the Wuling Club" event, using a family-oriented approach to marketing and service, creating a unique "return economy" story in the mini-commercial vehicle sector. The campaign was widely praised for its emotional connection with consumers.
Currently, Wuling holds a 43% market share in the domestic mini-commercial vehicle segment. With more than 20% of county-level sales and service outlets covered, the company has been actively expanding its network, leading to improved service quality. Looking ahead, SAIC-GM-Wuling aims to achieve an annual sales target of 620,000 units, demonstrating confidence in its competitive position in the mini-vehicle market. This strategic growth underscores the company’s strong foundation and determination to lead in the industry.