Hankuk Tire Card Bus Driver Safety Campaign is about to start

With the ever-increasing demand in China's tire market, consumer education has gradually become the “homework” for major tire manufacturers. Hankook Tire regards truck and bus tires as one of its key market strategies in 2010 and therefore pays more attention to the education of truck and bus tire consumers. In response to tire performance and consumer demand, Hankook Tire will launch card and bus driver safety theme activities on various sales networks across the country on the 22nd and 23rd of this month. At the appointed time, Hantai's professional after-sales staff will explain the safe driving knowledge for the majority of customers, and simultaneously promote a variety of new products with both safety and controllability.

In the fierce market competition, Hankook Tire has been producing mass-produced passenger car tires in China since 2003. The current average annual growth rate has remained at around 20%. Hankook Tire 2010 has made greater breakthroughs in the product R&D, distribution channels, and organizational structure of truck and bus tires. Han Tak Tire Marketing Department Mr. Xu Wei said that because the understanding of the tires of truck and bus tire drivers is still far from adequate, Hankook Tire’s upcoming security theme activity is precisely the hope that the media and distributors will communicate to the customers of this group. Popularize tire safety knowledge and increase their active safety awareness.

During the two-day event, Hankook Tire, as an advocate of professional services, will provide good learning and communication opportunities for customers. Focusing on the big theme of car and bus driver safety, the event will use Hankook's professional after-sales staff to provide owners with knowledge lectures and questions as the main link, providing free tire service and car care guidance. Hankang's professional engineers demonstrate the standard safety operations and services of the tires in the field, allowing everyone on the scene to combine the actual understanding of the importance of tire safety; at the same time, they will also carefully tailor the auto files for the tires, automobiles, and owners. Bind, track the status and use of the vehicle at any time, and set regular inspection time for their tires to reduce the potential for accidents in driving and to give them peace of mind. In addition, customers can also participate in various promotional activities promoted by Hankook Tire at the site. While enriching driving safety and tire maintenance knowledge, they also receive a variety of practical promotional items to experience Hantai's meticulous care for consumers. .

At present, Hankook Tire has opened a card passenger car brand store TBX in a number of cities in China, and the number of listed sales points has reached 1,000. In this huge sales network, Hankook will continue to carry out vehicle owner interaction plans throughout the country in the second half of this year. In order to ensure the smooth implementation of the plan and maintain a consistent and professional standard of service throughout the country, Hankook Tire has completed training for retailers on tire technology, business, and in-store standardized operations. Among them, in order to provide a strong enforcement guarantee for consumer education activities, Hankook provides a complete set of systematic training modules for after-sales service personnel to enhance their professional standards of quality service in the face of consumers.

As the earliest global tire giant that entered China, Hankook Tire showed more and more powerful strength in China's fierce tire market. With the increasingly mature understanding of consumers on tires, Hankook continues to develop new tire service experiences aimed at consumers. It not only actively organizes consumer education activities, but also develops standardized Hankook authorized services nationwide. The central network provides consumers with one-stop, comprehensive automotive services.

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