Joining BMW Elite Horse Brand Tires for the First Time in China

On January 7, 2009, the world's leading tire supplier, German Horse, held the Winter Tyre Test Drive Customer Experience Day at the first station of the BMW Winter Elite Driving Training. 40 horse brand customers from all over the country were invited to participate in this event, enjoy the fun of controlling the winter safety driving, and experience the different winter tire test drive test experience.

In order to provide the experiencer with a good winter driving extreme environment, the activity was chosen to be performed on the icing lake in Changchun Jingyuetan. The exclusive new BMW 3 Series Test Drive Vehicles were equipped with the original Horse Brand TS810S Winter Tyre (ContiWinterContact TM TS810 S) and CSC2 summer tyres. Horse Brand tires are specially designed for the safety features of winter driving. For the experiencer, experience items such as braking, ice-sinking, and circle-acceleration are set. The performance of using winter tires in the cold temperature environment is highlighted by the different handling performance of the two tires. Sex.

“We are very pleased to continue to cooperate with BMW and continue to provide all-round safety protection for Chinese users, and advocate for more comfortable and safer individual driving concepts. Horse Brand Tire has been focusing on the research and development of winter tyres and keeping us globally. Winter tire market and technology leadership." Klaus Kreipe, general manager of German brand tires in China, said: "Our partnership with world-class car manufacturers has also fully demonstrated German horse brand to our dealers and consumers. The excellent performance of the tires enables them to understand from a new perspective the world-leading level of the German brand tires from product to R&D."

The TS810 S is a hot-selling product for the brand's winter tyres and is also one of the European winter tyres. The ContiWinterContact TS 810 S is distinguished by its unique tread pattern and sipe design, combined with an innovative tread formulation to provide excellent winter conditions. which performed. The tread has a high density of grapple pockets to ensure maximum traction on ice and snow. And there is a stable bar design between the sipes. When the sipes pass through the road contact area, the more dense sipes and the sipe stabilizing bars inside the tires ensure that the sipes are continuously open, thereby making the sipes Grab more snow and increase the extra grip on the road under winter road conditions. The outstanding performance of the TS810 S makes it the first choice for mid- to high-end luxury cars to achieve excellent balance in winter. Since the fifth-generation BMW 3 Series was introduced in 2005, the horse brand has been recommending customers to use this TS810 S tire in the winter, including of course the new BMW 3 Series that was just launched at the end of 2008.

"If not through this comparative test drive experience, it is difficult to appreciate the importance of using winter tyres in winter. There was no habit of replacing winter tyres in the winter. I thought that if I was careful when driving, it would be okay. I did not expect winter tyres and summer. The performance of the tires in winter is completely different. A one-meter shorter braking distance can reduce many traffic accidents.” Mr. Yu Weihua from Beijing lamented after the driving experience.

As winter temperatures drop, ordinary tires lose grip, which makes driving very dangerous, while winter tires use special designs that guarantee a strong grip in winter temperatures. German brand tires suggest that when temperatures drop below 7 degrees Celsius, they should be replaced with winter tyres for a long time. As the market and technology leader of global winter tires, German horse tires have nearly 40 years of development history of winter tires. At present, German horse brand winter tires sold in China include ContiVikingContact and ContiWinterContact TS series of winter tires for cars, and SUVs. Winter tyres ContiCrossContact Winter and Conti4×4WinterContact.