According to the 2015 China Automotive Sales Satisfaction Research SM (SSI) report released by JD Power Asia Pacific, the overall satisfaction of the luxury car and mainstream car segment has improved compared with last year, with the self-owned brands making the most progress. The repurchase rate of the same brand of self-owned brand car buyers is on the rise.
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Specification:
Product
Model:
JX40
Accuracy:
±1.5mm (0.06
inch)
Measuring
Unit:
metre/inch/feet
Measuring
Range:
0.03~40m
(0.01 to 131 ft)
Measuring
Time:
0.1~4
seconds
Laser Class:
Class II
Laser Type:
635nm,
<1mW
Waterproof
& Dustproof :
IP54
Auto Laser
Off:
60 seconds
Automatic
Power-off:
480
seconds(8 minutes)
Lighting:
white LED
Datum
Option:
Can choose
Front edge or end piece edge as datum
Battery
Status:
Y
Signal
Strength Display:
Y
2 inch large
screen
Display
illumination and multi-line display:
Max
2 displays
Data Memory:
Y (allow 20
values)
Backlight
display:
Y
Continuous
Measurement:
Y
Min/max
Measurement:
Y
Addition/Subtraction(Distance/Area/Volume):
Y
Area/Volume/Pythagoras
Measurement:
Y
Battery
Type:
AAA alkaline
battery(2*1.5v )
Weight:
about
80g
Dimensions(L*W*H):
4*2*11.5cm
Auto
correction and error report technology:
Y
Operating
Temperature:
0-40 ℃(32-104 ℉ )
Storage
Temperature:
-20~60 ℃
(-4~140 ℉)
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China's auto sales satisfaction research has entered its 16th year. The study used five factors—in the order of weighting—the “delivery process†(23%), “starting the car experience†(21%), “transaction process†(20%), “dealer facilities†(19 %) and "sales staff" (17%), measuring consumer satisfaction with the new car buying experience. Sales satisfaction is calculated using a 1,000-point scale.
In terms of overall sales satisfaction, the luxury car market averaged 720 points in 2015, an increase of 14 points compared with 2014; the mainstream car market averaged 682 points in 2015, an increase of 11 points compared with 2014. Among all five factors, the biggest factor in the luxury car market satisfaction progress is the “delivery process†(+17 points), while the “dealer facility†factor in the mainstream car market has the greatest improvement in satisfaction (+14). Minute).
Compared with other brands in the mainstream car market, self-owned brands have made the most progress, with an increase of 31 points compared with 2014, and contributed the most to the overall satisfaction of the mainstream car market.
The improvement of self-owned brand satisfaction has brought the same brand repurchase rate of independent brand owners. The ratio of consumers who choose their own brands for the first time and still choose the same brand in the second car purchase has been increasing year by year in the past three years, from 7% in 2013 to 11% in 2015. However, the same brand repurchase rate for other country brands has declined compared to 2014.
Dr. Mei Songlin, Vice President and Managing Director of JD Power Asia Pacific China, said: “The independent brands have made great efforts in improving sales services, especially focusing on the construction of long-term customer relationships, achieving remarkable results and returns, sales and brand loyalty. There has been considerable progress."
In terms of establishing long-term and stable customer interaction and cooperation, independent brands have also made significant progress. 83% of self-owned brand new car owners said that at the time of delivery, the dealers introduced the after-sales service representatives (2014: 81%). Their satisfaction is 71 points higher than the satisfaction of new car owners who do not enjoy this service.
After delivery, 50% of the new car owners of their own brands enjoyed the service with the dealers to arrange regular maintenance time (2014: 47%); 22% of the new car owners of their own brands were invited to participate in the car owner activities (2014: 13%) . The satisfaction of these owners is 45 points higher than the satisfaction of the owners who do not receive these two services.
Key Findings • Nearly 20% of new car owners (17%) chose financial loans. The satisfaction of loan car buyers is 54 points higher than that of non-loan car buyers.
• If the dealer recommends the insurance of the insurance company he wants to the new car owner, the satisfaction of these new car owners is 683 points, which is 23 points higher than the satisfaction of those who did not get the recommended recommendation (660 points). For female car buyers, if the dealer-recommended insurance company is the one they like, their satisfaction (675 points) is 26 points higher than the female car buyers (649 points) who did not get the recommended recommendation.
• More than half (54%) of car buyers claim to use the Internet to search and compare vehicle information during the car purchase, make an online test drive, or confirm the price and pay the deposit or full payment online. Among those consumers who used the Internet during the purchase of new cars, the satisfaction score was 703 points, 12 points higher than consumers who did not experience online during the car purchase process.
Ranked Audi (795 points) ranked first in the luxury car market for the third consecutive year. This also makes Audi the highest ranked brand of sales satisfaction for six consecutive years. Infiniti (760 points) ranked second.
Audi ranked first in the luxury brand. Audi ranked first in luxury brands (812 points) ranked first in the mainstream car market for the second consecutive year. Dongfeng Citroen (799 points) and Dongfeng Nissan (777 points) ranked second and third respectively.
Beijing Hyundai ranks first among mainstream car brands Beijing Hyundai ranks first among mainstream car brands. 2015 China Auto Sales Satisfaction Research (SSI) is based on the purchase of new cars from July 2014 to February 2015. 15,633 car owners' feedback. Data collection was carried out in 57 major cities across China from January to April 2015.