Beijing Automotive recently announced its third quarter 2015 results. In the market environment where the automobile market is gradually recovering, thanks to the strategic layout of the main business, Beijing Automotive achieved excellent operating results in the third quarter. Among them, in the first three quarters of 2015, Beijing Automotive achieved revenue of 61.6 billion yuan, a year-on-year increase of 44.5%. The net profit attributable to shareholders in the first three quarters reached 2.25 billion yuan, a year-on-year increase of 7.2%.
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It is worth noting that a few days ago, Bank of America Merrill Lynch issued a report, first to Beijing Auto (01958.HK) "buy" rating, target price of 9.7 yuan, mainly due to its "modern Hyundai" entered the golden period, expected 2016-2017 After entering the car-changing tide, sales have recovered significantly, and believe that the market has not fully reflected the positive factors.
Last month, Beijing Auto just released the 2020 strategic “π planâ€. In 2020, Beijing Auto's own brand strives to rank among the top three domestic self-owned brand passenger car markets. Beijing Benz strives to rank first in the domestic luxury car market, and Beijing Hyundai guarantees the top four domestic passenger car market. The Ï€ plan with 314 as the key word will be Beijing Motors' next five-year action plan.
Beijing Benz maintains strong growth momentum
Looking back at the performance of Beijing Automotive in the third quarter, Beijing Benz business still maintained strong growth momentum in the first half of the year.
According to the latest data, Beijing Mercedes-Benz sales in the third quarter reached 72,200 units, a year-on-year increase of 91.2%. Beijing Benz continued to maintain its strong growth momentum in the first half of the year thanks to its continuous introduction of new models and its existing market base. In the future, Beijing Benz is expected to continue to maintain excellent sales performance and move towards the first place in the domestic luxury car market.
New energy vehicle sales reached a record high
It is worth mentioning that the sales volume of Beijing Auto's own brand new energy vehicles reached 5,035 units in the third quarter, an increase of 923% year-on-year. In September, the monthly sales volume exceeded 2,300 units, a record high.
According to the information released by the China Association of Automobile Manufacturers, the sales and production capacity of new energy vehicles continued to show strong growth in September, rising more than 2 times year-on-year.
With the cancellation of restrictions on new energy vehicles and the implementation of the policy of lowering the purchase tax on small-displacement vehicles, the new energy vehicle market will have even greater development potential in the future. Beijing Auto will further boost new energy by taking advantage of this policy dividend. The sale of cars has a favorable place in the market.
In addition, sales of Beijing auto brand Beijing brand in the third quarter rose 1% year-on-year to 57,000 units. At the same time, through continuous improvement of product structure, sales of SUV and MPV models increased significantly, with year-on-year growth of 411% and 117% respectively.
In the 2015 China Automotive Industry User Satisfaction (CACSI) evaluation results, Beijing Hyundai's hot-selling models ix25, brand new Shengda, Mingtu, Langfang won the 2015 market attention new car (A0 SUV), 300,000 B class The first place in the four sub-market categories of SUV, medium and large-sized cars of less than 250,000, and Class A (sedan) of 100,000-1,500 medium-sized cars. With the construction of the two new factories in Zhangzhou and Chongqing, it is believed that the future of Beijing's modern business will have a more dazzling performance in production and sales.
“π plan†draws a blueprint for business development
In order to further consolidate Beijing Automotive's position in the fierce market competition and promote the development of its main business, in September 2015, Beijing Automotive released the 2016-2020 strategic plan - "Ï€ plan" at the ceremony marking the fifth anniversary of its establishment. The plan takes the first three digits of the mathematical concept pi "Ï€" as "3", "1" and "4" as the key words, representing the company's strategic objectives in its Beijing brand, Beijing Benz and Beijing Hyundai.
“3†means that by 2020, the Beijing brand will strive to rank among the top three in the domestic independent brand industry. In order to achieve this goal, in the next five years, Beijing Auto will strengthen the two sub-brands of “Beiqi Suibao†and “Beiqi Weiwangâ€. For the Suibao brand, the first and second generation models will be launched one after another, and the Mercedes platform and high-performance powertrain technology will be applied to the second-generation models.
“1†refers to the goal of Beijing Benz to achieve the number one position in the domestic luxury car market by 2020; this goal is based on the strategic goal of “Returning to the World First in 2020†proposed by Daimler Group. In the next five years, Beijing Benz will launch the Mercedes-Benz GLC-class and Mercedes-Benz C350L plug-in hybrid models, and will also introduce new Mercedes-Benz technology.
“4†means that by 2020, Beijing Hyundai strives to ensure the ranking of the fourth domestic joint venture brand; Beijing Hyundai aims to maintain the top four sales in the domestic passenger vehicle market in the next five years, and strive for better development. .
According to the information released by the China Association of Automobile Manufacturers in recent days, the sales volume of automobiles in the Chinese market in September was 2.02 million, which ended the five consecutive months of decline, up 2.1% year-on-year. With the government's various favorable policies, the annual car sales are expected to increase by 3%.
Li Feng, president of Beijing Automotive, said that with the recovery of the market and the launch of the “π planâ€, it is believed that the three main businesses of BAIC will have better performance this year. The future performance of Beijing Auto in the capital market will be more worthy of expectation.
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