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This is an era in which consumers have the right to speak. As market competition intensifies, lighting companies are increasingly aware of the importance of winning and retaining consumers for a long time, which makes the lighting companies in competition have to pay attention to consumers. Demand and consumer satisfaction. Consumers' demand for lighting products is always in constant change. Lighting companies must carefully analyze real-time consumption quotes so that timely feedback can be made. Nowadays, consumers are paying more and more attention to their own health and environmental protection. Green building materials with health, environmental protection and safety are increasingly favored. Consumers are increasingly demanding home improvement, and they are more concerned with choosing green, low-carbon environmentally friendly lighting products. In fact, green production and green consumption have already become international trends. In international trade, some developed countries have adopted legislation to establish strict mandatory technical standards to limit the import of foreign products that do not meet their ecological and environmental protection standards. If the lighting companies can establish a healthy and environmentally friendly brand image in the minds of consumers, it will inevitably bring more market opportunities for product sales and lay a solid foundation for the long-term development of the company. The five major consumer market analysis in the lighting industry is that consumers are no longer passive. They have begun to talk to dealers and talk to companies, believing that they can change this passive situation through their own strength. Consumers are becoming less and less convinced of authority, and they believe in intuition and word of mouth, and they will express their opinions on products. At the same time, consumers also know how to use legal weapons to protect their legitimate rights and interests. The rise of the consumer group indicates the arrival of the era of production and sales, and the concern of consumers has become the basic condition for the lighting companies to open up the market. The emergence of middle-class consumer groups With the rapid development of China's economy, the middle class has grown stronger and become the main consumer group of high-end products. This part of the consumer group will have their own choices in the home life, they will make a detailed comparison of the required products, regardless of the larger card or not, only care about the quality. In fact, a new consumer market concept has quietly become popular in the current lighting industry, namely in a market that meets the purchasing power of middle-income but fashion-conscious consumers. The rise of female consumption power In the United States, women control about 80% of consumer spending, accounting for two-thirds of national GDP. According to the statistics of the third census in China, women account for about 48.7 of China's population. Among them, young and middle-aged women aged 20 to 50, who have strong consumption power and have a greater impact on consumption, account for about 21 of the total population. According to relevant surveys, women often act as chief procurement officers in household consumption behavior. Especially in the purchase of consumer goods such as home building materials, the opinions of the wife often become the final decision. Home consumption pursues new sensory and brand experience Today, entering the brand experience store of lamps and lanterns, participating in terminal experience activities has become the main way for consumers to understand products. The terminal store has increasingly demanded the display of lighting products, and the supporting experience design has become more and more prominent for the development of the brand. The intuitive feeling of the consumer in the terminal store is likely to become an important weight for him or her to purchase the brand. Changing the brand position will help the company to establish a high-quality, high-grade brand image in the minds of consumers. Therefore, lighting companies should pay special attention to brand building, and effectively promote products to enhance brand awareness and reputation.