In addition to the amnesty of the automotive industry at the 16th Shanghai Auto Show, there are also rubber tire companies closely related to automobile manufacturing.
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In the past year, international brands including Ma, Michelin, Bridgestone and Dunlop have released timetables for capacity expansion plans and intensive new product launches in China.
Recently, the reporter learned from Sumitomo Rubber (China) Co., Ltd., the parent company of the world's sixth-largest tire manufacturer Dunlop, that in February this year, the company's two factories in Changshu and Hunan provinces exceeded 100 million, and it is estimated that by 2020. The cumulative production in China will reach 200 million, doubled.
The company's chairman and general manager, Yamada Naoki, told reporters that the Chinese market is one of the key strategic developments for Sumitomo Rubber. "Dunlop's tire sales in China have exceeded RMB 5 billion, and the proportion of new vehicles has exceeded 50%. "To this end, the company will expand the Hunan plant. After completion, its daily output will be 4.5 times, and the daily output of the two plants will exceed 100,000."
Dunlop, who entered China in 2004 and achieved the first domestic tires off the assembly line, was founded in the UK in 1888 and was subsequently acquired by Sumitomo Rubber. As a representative of Japanese tires, Dunlop has gradually established itself in China through cooperation with major automobile groups such as FAW, GAC and Dongfeng Nissan.
According to the reporter's understanding, there are currently more than 850 flagship stores in China, and about 4,000 non-specialized store stores. The goal is to expand the terminal customer and tire replacement market. Hankook Tire, which is incomparably ranked in the market, has also announced that it will increase its sales in the retail market. "The number of specialty stores will increase from 2,300 to 5,000 by 2020."
However, compared with the fierce layout of foreign tire companies and the short-term connection in China, domestic tires have always given the impression of “cold inside the flowering wall outside the wallâ€. More importantly, today's domestic tires must face the reality of falling profits.
At the 2015 China Rubber Annual Conference held recently, Deng Yazhen, president of China Rubber Industry Association, pointed out in the "China's Rubber Industry Economic Operation 2014" report that the overall profit of the industry is under the background of steady growth in the output of rubber products nationwide. It is on a downward trend, with negative growth in profit for tire products (automobile tires and tires).
According to the enterprise data of China Rubber Association, the industries that achieved negative profit growth in 2014 included three industries: tires, tires and waste rubber. Among the tire industry, the profit of domestic-funded enterprises decreased by 9.7%, the profit of foreign-funded enterprises increased by 16.7%, the value of finished goods of tires increased by 20.41%, and the profit of tires decreased by 15.5%.
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