Intelligent lighting technology and applications are still in their infancy

According to one industry source, smart lighting technology and applications are still in their infancy, and market chaos is normal. With the continuous integration of intelligence and life applications, the gradual improvement of technology, the enhancement of consumers' understanding, the difficulty of market competition, the industry will gradually standardize, and the manufacturers who truly do intelligent lighting will stand out. Therefore, at this stage, please give smart lighting a little more time. The manufacturer said: Intelligent lighting should be the early layout of Hangzhou Hongyan Electric President Wang Micheng The rapid development of the Internet has had a huge impact on the lighting industry and the traditional manufacturing industry. Intelligent lighting is destined to be a cross-border product. The influx of foreign companies will inevitably affect the market share of the lighting industry. The traditional lighting industry is mainly selling products, considering the gross profit margin of sales; the price of intelligent lighting products The Internet companies are not selling products, but instead introduce more user traffic through smart lighting, and then get benefits through services, so the price will be very low. The lighting industry must have a sense of crisis, change the business model, take advantage of traditional manufacturing and channel, and actively promote the O2O emerging business model, otherwise it may be eliminated by the times. At present, there are chaos in the field of intelligent lighting, such as uneven product quality, uneven manufacturers, lack of product innovation, single function, lack of industry and national standards. The biggest problem facing smart lighting is that market demand is not clear, consumers do not pay, and the stability of smart products is questioned by the market. Therefore, product innovation and product quality must be addressed first. The purpose of product innovation is to meet the needs of users and to guide users with technology. Product quality is to enhance user satisfaction with the product, thereby enhancing the dependence and trust of intelligent lighting products. Secondly, the standard issue, the industry has developed to a certain extent, it is necessary to introduce industry and national standards to regulate the quality and compatibility of products. Only standardization can ensure the reliability of products and ensure the compatibility of products, so that users do not have to worry about after-sales maintenance. The problem. Hongyan began to lay out in the early stage of domestic intelligent lighting. Now Hongyan combines intelligent lighting control system with LED lighting, and at the same time, with the help of Internet platform technology, it has entered the home intelligent lighting market. Based on the hundreds of channel image stores in Hongyan, Hongyan is committed to providing a complete intelligent lighting system user experience area, layout O2O, to create offline sales experience, online sales model. It’s hard to make a move. Cao Liufang, vice chairman of Foshan’s southeast lighting, sees the trend of the whole era. Consumers’ purchase and use preferences are moving toward high-tech. This is the trend of the times. However, it is necessary to recognize that manufacturers, businesses, and consumers all need a transition period, and it is impossible to do so overnight. In my opinion, intelligent lighting companies are constantly striving to seize the commanding heights of the market and occupy the commanding heights. Intelligent lighting companies must carry out industrial division of labor. Specialization will be the key to future industry changes. Smart lighting is actually a lifestyle change for the average consumer. Consumers will remain indifferent if they want to put their products to the ground without any national policies or large-scale projects. For enterprises, it is necessary to cut into the market at the moment, and the most should not blindly invest and expand. I personally think that experience marketing is the only way out, making it difficult and easy. At present, some enterprises use smart slogans to find downstream manufacturers to develop smart lighting products. The final project is started and the molds are opened, but the project is often unsuccessful. In my opinion, the key to intelligent lighting development lies in the shared platform. Another key to intelligent lighting is the design of the luminaire. For the lighting enterprise, the light source components, product performance, service life, installation and operation are relatively mature, but from the perspective of interior design, the luminaire design is only the tip of the iceberg, but it is not Lack, so more resources are needed for resource integration. There is no cross-border competition is not enough. Feng Gang, deputy general manager of Foshan Damei Lighting, is at a stage where smart lighting technology is still immature, product quality is still unstable, and product structure has not yet been finalized, but it has been played badly. The so-called intelligent lighting is currently only a part of the intelligent control system (or smart home), the focus is still on intelligent control rather than intelligent lighting. At present, pure LED products do not have intelligent technology, and the technology nodes are mainly embodied in system programming and overall wiring. It is impossible for ordinary lighting products to have such capabilities. Without cross-border competition is not full competition. The participation of companies such as Xiaomi and Haier reflects their advantages in the field of software development and intelligent control of home appliances. Compared with ordinary lighting companies, they have first-mover advantages; while Philips, Schneider, etc. The entry of international giants shows the true intellectual advantage. In contrast, ordinary LED lighting fixtures are just intelligent accessories. In the field of positioning and distribution of Delta, home lighting is an important part of Delta's sales. At this stage, Delta will consider cooperating with mature intelligent control system manufacturers to carry out smart decoration or intelligent transformation of simple smart home needs. In addition, in terms of promotion, Delta will select some high-quality customers, add a full range of intelligent elements to the Damei home sales area, and realize the bundled sales of LED lighting products, intelligent systems and installation services through experience. Zhixiang new products launched in November, Sunshine Lighting Marketing Planning Director Hu Wei Smart Lighting is considered by the industry to be a new way out after the era of LED lighting replacement. In my opinion, companies with strong comprehensive strength can promote and popularize them intelligently. The intelligence of lighting products is not only a technological change, but also a life that must be made easier. Although intelligent is a hot spot and trend, not every enterprise has the ability to achieve it. Intelligent R&D and promotion is a long-term battle of strength competition. To achieve this, enterprises must have strong technical research and development strength. Continuous research and development, manufacturing, and market investment can develop, realize, and promote intelligent lighting products that truly improve people's quality of life. As a brand enterprise with 40 years of industry experience, Sunlight Lighting is the key investment and advantage that Sunshine has always insisted on. With these solid foundations, Sunlight clearly plans to use intelligent lighting as its corporate strategy. The direction of development, its brand communication language has also changed to the wisdom to enjoy life, from this point can see the determination of sunlight lighting to develop intelligent lighting. In terms of development strategy, Sunlight Lighting has formulated a strategic plan for LED intelligent lighting as the development direction of the enterprise, and will make long-term investment in intelligent control, product manufacturing, marketing and other aspects: in product development, launching the intellectual generation in November Intelligent lighting products, such as smart ceiling lamps, downlights, bulbs, etc.; in marketing, mainly through the network platform, mobile media and other dissemination of intelligent products, educate consumers, enhance brand awareness, will also be the first in sales Starting from e-commerce platforms such as Tmall and Jingdong. Standardizing the industry to be a benign development Zhongshan Qianyoujiu Electronic Marketing Director Zhou Fenglin's cross-industry development of foreign companies has long been nothing new. Any enterprise's cross-industry development has its own reasons and plans, and the pursuit of intelligent lighting development is an important choice and way out for the LED era. For the field of intelligent lighting, we have no plans for the moment, and we will continue to focus on the power supply direction in the future and be more professional in the power supply field. For the entry of foreign companies into the field of intelligent lighting, I believe that its advantages are as follows: 1. The original brand influence of the company is an important weight for its entry into the new field, and the brand influence will help the new products to quickly increase their popularity; Developing new areas through the original strength team can save new team formation costs and increase efficiency in entering new areas. Of course, non-profit companies also have their drawbacks, including professional technology and industry experience. For them, this is a new starting point and a new challenge. The current field of intelligent lighting is still immature. For example, in terms of pricing, product quality, and barriers to entry, the industry should promptly introduce relevant price standards, quality standards, industry access standards, etc., and raise the barriers to entry in the field of intelligent lighting. Standardize the industry so that intelligent lighting can develop in a benign direction. Zhi Zhaozhen is hard to understand. Han Bohua, Chairman of Shenzhen Bobst Guangbo Two years ago, we have begun to pay attention to LED intelligent lighting. In 2013, we developed home smart TR-SL smart chip and LED bidirectional decoding chip, and developed LED light wave. Communication data conversion chip, paving the way for LED light wave communication (that is, lifi technology: using LED light wave for Internet access, data transmission, light wave wireless communication technology). At present, our LED intelligent lighting has a small proportion in the market, and the business volume is less than 5. This market still needs time to cultivate. In the past two years, enterprises outside the industry have continuously entered the LED field. For the development of the LED industry, this is a positive signal, indicating that this industry is full of power and has huge market potential. Outside the industry, LED lighting, in terms of technology development, may take some detours, the proportion of input and output is out of balance, but they take large capital to enter, this industry is undoubtedly a kind of advancement, the new capital must bring new vitality, It will be of great benefit to promote the development and reshuffle of LED intelligent lighting. Their entry will shorten the time for LED intelligent lighting to enter the homes of ordinary people. 2014 is a year in which LED intelligent lighting has really started to develop. The lamps for dimming, coloring and illuminating are constantly being updated. The entry of foreign intelligent LED bulbs has attracted wide attention. Many companies do not really understand what LED smart lighting is. It is not a simple remote control switch. It requires a system support, but there is no standard basis at present. Every enterprise develops according to its own ideas. When the market matures, many contradictions will be highlighted. It is hoped that industry associations can organize and coordinate relevant interim standards to prevent the development of the industry from deviating from the normal track. Professionals do professional products. Mr. Xie Jianbin, Director of Electronic Technology, Zhongshan. In recent years, the smart lighting market has developed rapidly. Many foreign companies are involved in the smart lighting market. But in my opinion, companies outside the industry can't really be professional in the lighting industry. And refined. Professionals do professional products. The products produced by the company are professional and many years of experience in the industry. However, the entry of foreign companies into the field of intelligent lighting is only involved in the surface of the industry, and it is difficult to make thorough in this field. For the outside brand enterprises to enter the field of intelligent lighting, its advantages are as follows: 1. Brand companies can quickly enter new fields with their original brand influence; 2. The strong financial strength of large enterprises is a solid foundation for their entry into new fields. 3, the brand enterprise has a professional marketing and research and development team; 4, the brand enterprise has laid out a comprehensive sales channel network, entering the new field can quickly open the market with its channel network. However, for foreign companies, entering the field of intelligent lighting has its own drawbacks: 1. For outside companies, smart lighting is a new starting area, or it will face more development problems; 2. Intelligent lighting is only an outsourcing company. Very small components, they can not focus on intelligent lighting, the old is still its main business; 3, professional is the fundamental of enterprise production, foreign companies can not compete with the industry in professional technology. Intelligent lighting is the future development trend of the industry. The product has already entered the field of intelligent lighting. In the future, it will focus on the intelligent direction and will promote smart lighting products next year. Business talk: change from the terminal to the beginning of Xi'an Shengke building materials general manager Yang Xin In recent years, the concept of intelligent lighting has been fired hot, but in the terminal market, smart products are used less, only a few consumers understand. At this stage, the terminal market should promote intelligent lighting, starting from the intelligent switch, step by step for market promotion. Intelligent lighting is an inevitable trend in the development of the lighting industry. I am very concerned about the development of intelligent lighting. For the development of intelligent lighting for companies such as Xiaomi, BYD and Haier, I am personally optimistic. The development of intelligent lighting is a process that must first be changed from the terminal. With the improvement of consumption level, while younger consumption and personalized demand become the mainstay of market consumption, intelligent lighting enterprises should increase the promotion of terminal promotion and let more consumers understand the convenience brought by smart lighting to life. The terminal application of intelligent lighting products will increase market share. Intelligent lighting is not called the seat of Jilin Juyuan Lighting Manager Hou Chunming In recent years, the concept of intelligent lighting has been heated up, but personally feel that the terminal market is still in its infancy, lacking market resonance, from producers, distributors to consumers. The product is not known. In view of the current market environment, I will not focus on promoting smart lighting, because the public's awareness of intelligent lighting is still immature. According to my understanding of the terminal market, at this stage, what consumers need

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