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Following the launch of the dazzling HUE, Philips has introduced the more economical HUELux, and its biggest selling point is still the intelligent lighting realized by mobile phone control. The concept of intelligent lighting has been hot in the LED industry for many years, and its advantages no longer need to be described. Intelligent lighting is also considered by the industry as a new way out after the era of LED lighting replacement. Many LED lighting companies, regardless of their capacity, whether the channel is laid or not, are Declared to move toward intelligent direction. However, optimistic about the smart lighting cake is not only the LED industry, home appliance giant Haier, Internet company millet, traditional electrician leading enterprise Hongyan Electric, among which, Xiaomi's action can be described as direct and speed, many entrepreneurial companies such as LIFX, Yeelink, Magical Intelligence has been aggressively attacking intelligent lighting. It is reported that Xiaomi has cooperated with traditional lighting leading companies Op Lighting, Shanghai Yaming, Sunshine Lighting to arrange intelligent lighting, and drafted the "Millet Smart Home Lighting Federation Charter." These companies are in different industries and have different industry backgrounds and foundations, but they are aiming at the same piece of cake intelligent lighting. What is smart? At present, smart lighting can be used to control the color temperature and brightness of the light. However, this is far from the meaning of intelligence. Some people believe that the current emphasis on dimming and coloring is to abuse the concept of intelligence. However, in addition to dimming and coloring, how can lighting with smart hats develop? Wang Xiaodong, deputy director of the Smart City Research Institute of China Putian Intelligent Lighting Research Institute Co., Ltd. (Hongyan Electric) believes that the de-switching of lighting equipment is a clear trend, which means that in the future, the switch will gradually be replaced, and the wiring will be reduced. Cost, complicated engineering, and breaking the limits of space. In addition, the current control of smart home devices is still completed by gateways or routers, but according to Wang Xiaodong, the future lighting will become the core of the entire smart home, lighting has become the foundation but not the main function. Since the luminaires will be installed in each room, the use of luminaires as a carrier for information transmission can effectively reduce the cost of smart homes, and many functions of smart homes will be completed on the luminaires. How to achieve intelligent control, the discussion of intelligent lighting technology level, mostly focused on communication means. As a means of intelligent lighting connection, Zigbee, Bluetooth, WIFI and other communication technologies are superior and inferior, and the industry is also arguing. But no matter what kind of technology, in addition to the economic cost of the solution, the ultimate goal of intelligent lighting is to make it easier for people to use lighting. A professional who is engaged in the development of intelligent hardware said that intelligent lighting does not save the switch, but it increases the process of opening the phone, finding the app and then controlling it. Only when this step is saved, can it be intelligent. Wang Wei, an entrepreneurial company's magical smart CEO, believes that smart homes must be multi-devices and devices provided by multiple vendors to interact on a cross-platform basis. However, intelligent lighting, smart homes will eventually develop into a form, and what kind of smart homes humans will live in in the future, it is difficult to see clear goals. An industry insider said, but ultimately to achieve a more seamless connection between people and electronic devices, lighting is just one form, let people experience the convenience of this connection. How to cut the cake Although the industry's discussion of intelligent lighting has been going on for several years, the market prospects are also very impressive, but how the products landed, how to really enter the market, is the unresolved issue of each family. Faced with the smart lighting market capacity of 100 billion yuan, Wang Wei said that everyone knows that this thing is good, but if the user does not have the motivation to change, this market does not exist. Cultivating the market has become the biggest problem for those who are currently entering smart lighting. It is reported that PhilipsHUE has already put APPSTORE into the B2C sales stage, but many smart phones such as Yeelight launched by Internet companies are still targeting consumers with crowdfunding platforms such as Kickstarter and DEMOHour. The industry has not yet explored a sales model that belongs to smart lighting itself. According to Wang Xiaodong, the opportunity for Hongyan Electric to cut into the field of intelligent lighting is the channel that Hongyan Electric has laid out in the field of electrical switch. It uses hundreds of operators, experience stores, and distribution agents as a place for users to experience intelligent lighting. O2O (OnlinetoOffline) is synchronized in the offline experience and online sales. However, this is different from ordinary LED lighting. Is the genetic lighting technology an Internet product or a general consumer product? The answer given by Wang Wei is that smart lighting is an Internet product, but this restricts the user's experience with intelligent lighting. On the other hand, Wang Hao also believes that intelligent lighting needs to reduce the user's first use of the threshold, but if the user does not use smart lighting, they can not experience its advantages, and when there is no sensory awareness of intelligent lighting, it will not buy more than ordinary LED. Intelligent lighting products with several times the lamps. Smart lighting and smart homes are not like digital products. Simple Internet marketing cannot satisfy the characteristics of experience intelligence. Relying on commercial lighting is currently the main force. Some companies have said this. In addition, the model building of the Empire State Building and other PhilipsHUE products has become a breakthrough for users to gradually understand intelligent lighting. Business photos can help users experience intelligence for the first time and slowly penetrate the market. This requires all companies to make efforts to make everyone realize that this era has arrived. At the foreseeable moment, smart lighting, optical communications, wearable electronics, etc. have become an important trend in LED applications. With the rise of smart city, smart buildings, smart home and other concepts and the gradual launch of the market, Internet companies and furniture companies have also vowed to enter the field of intelligent lighting.