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In recent years, the import volume of Chinese rubber belt products has been on a steady rise. Under the Cooper Standard Auto Parts Business Unit of Cooper Tire & Rubber Co., there is a growing recognition that while a joint venture has already been established in China, there remains significant potential for growth in key product areas such as infusion hoses and noise, vibration, and harshness (NVH) components. According to Allen Campbell, Deputy Manager overseeing Asian operations, the demand for these specific products in China is increasing rapidly, prompting Cooper to consider setting up local production facilities.
Cooper Auto Parts has been actively seeking strategic partners and evaluating options such as joint ventures or wholly-owned subsidiaries. The company sees moving production to China as a smart move—offering both flexibility and competitive advantage. This approach, described as “attack and retreat,†allows them to not only serve the expanding domestic market but also export certain products back to the U.S. and other international markets.
As part of this strategy, Cooper plans to establish a wholly-owned facility near Chongqing Ford Motor Co., Ltd., with the goal of producing some of the infusion hose components currently imported from India. Campbell emphasized that the company's ambitions go beyond traditional markets, stating, “We are not just focused on the U.S. and European markets anymore. We are actively pursuing growth in China and looking to deepen our presence there.†This shift reflects a broader commitment to adapting to the evolving global automotive landscape and leveraging China’s manufacturing capabilities.