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In today's rapidly evolving automotive industry, engine performance has become a key consideration for many consumers when choosing a vehicle. However, due to a lack of technical knowledge, some buyers tend to rely on basic specifications or even the brand name as a proxy for quality. This has led to a situation where some manufacturers take advantage of consumer confusion by introducing outdated foreign engines that have already been phased out in their home markets. Meanwhile, foreign companies also see an opportunity to sell products that are no longer in demand abroad, capitalizing on the Chinese market's growing appetite for affordable vehicles.
To address this challenge, domestic engine manufacturers have started investing more heavily in research and development and production capacity. One such example is Great Wall Motor, one of China’s leading automotive brands. Since last year, the company has invested an additional 300 million yuan to expand its internal combustion engine production base, adding two new production lines to increase annual output to 200,000 units. This expansion reflects the company’s commitment to maintaining competitive edge in the global market.
The development of independent engine technology is crucial for long-term success in the automotive industry. A strong engine not only demonstrates a company’s R&D capabilities but also ensures reliability and performance. Great Wall Motor has positioned itself as a leader in this field, with its own advanced engine production facilities. Equipped with cutting-edge machinery from Germany, Japan, and Austria, including NAGEL cylinder bore grinders, Toyota crankshaft grinders, AVL dynamometers, and COSMO airtight testing machines, the facility ensures precision and quality in every engine produced.
Great Wall Motor has also developed two new engines—GW2.4S gasoline and GW2.8TDI turbo diesel—that represent significant advancements in domestic engine technology. The GW2.4S is designed for SUV users seeking high power and efficiency, featuring multi-point sequential injection and meeting Euro III emission standards. The GW2.8TDI, based on Isuzu technology, incorporates advanced features like turbocharging and EGR systems, offering improved fuel economy, environmental protection, and cold-start performance. These engines not only meet international standards but also provide reliable performance in extreme conditions, such as -20°C environments.
To ensure top-quality production, Great Wall Motor employs state-of-the-art inspection equipment, including coordinate measuring machines, roughness meters, and digital height gauges. The company also conducts rigorous testing under extreme conditions, such as -40°C in Hailar, 6,000-meter altitudes in the Qinghai-Tibet Plateau, and 50°C temperatures in Turpan, with over 100,000 kilometers of real-world testing before any product hits the market.
Additionally, Great Wall Motor maintains strict supplier selection criteria, partnering only with reputable manufacturers that meet international quality standards. This ensures that all components used in their engines are of the highest quality and reliability.
With over 400 service centers nationwide and 24/7 support, Great Wall Motor provides excellent after-sales service. As a responsible listed company, it also offers a 200,000-kilometer warranty on its latest engine models, reinforcing its commitment to customer satisfaction and long-term trust.